Black Friday is a huge opportunity for course creators to boost revenue. But running successful campaigns isn’t as easy as just hitting ‘publish.’ Today we’re talking about your Black Friday ads strategy, so whether you’re just starting or looking to level up, this episode is packed with insights you won’t want to miss. Summary In this episode, Monica Badiu and Crystal Johnson discuss effective strategies for running Black Friday ads, emphasizing the importance of planning ahead, ret...

Want to boost your Black Friday profits? The secret isn’t in offering bigger discounts—it’s in targeting the right audience. In today’s episode, I’ll show you how to segment your email list and focus on the top 3 groups that will drive the most conversions. Summary In this episode of 'Master the Inbox,' host Monica Badiu reveals a powerful yet underutilized strategy for maximizing Black Friday sales: email segmentation. Monica breaks down three key audience segments—VIP customers, recent purc...

Most people assume that Black Friday emails are simple—just announce a discount, and you’re done. But let’s be honest, crafting these emails can feel too ‘salesy’ and a bit off-putting. The experts, however, approach it differently. Today, I’ve brought in a fellow copywriter to share some tips on how to write Black Friday emails that not only drive sales but also feel authentic and engaging In this week’s episode of Master the Inbox, I sat down with launch copywriter Nikki Trailor to dive int...

It's tempting to think that the only way to win for Black Friday is by offering and communicating the highest discounts. But the truth is, your audience isn’t just looking for the cheapest price. They’re looking for something they can trust, something that solves their problem. So in this episode, we’re going to break down the top 3 elements you need in your Black Friday emails to make that happen. Chapters 00:00 Introduction to Black Friday Email Strategies 01:51 The Importance ...

There’s one aspect of preparing a successful Black Friday campaign that most people ignore. And that has everything to do with your email list. It’s a tactic that protects your deliverability, boosts the chances of your open rates staying consistent or even going up and reduces the likelihood of getting marked as spam or seeing high unsubscribe rates. If you don’t do this, then even the best sales copy is going to flop. Takeaways Re-engagement campaigns are essential for maintaining email l...

Black Friday is the biggest sales event of the year, but are your offers setting you up for success or failure? In this episode, I’m breaking down the top mistakes course creators make with their Black Friday offers —and how to avoid them. — Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday. You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy ...

Black Friday is all about the sales pitch. So you’ll be sending sales emails - quite a few of them, over a short period of time. So what does that mean for your deliverability and spam complaint rate? Is there something you can do to avoid triggering the spam filters and making sure your Black Friday promo emails are visible in your audience’s inbox? In this episode, Monica Badiu and guest Matt Brown discuss how to avoid triggering spam filters with Black Friday emails. They emphasize the i...

Black Friday is coming soon and there’s a big big issue most course creators have. And that’s deliverability. If your email list is disengaged, then you don’t need better copy, you need to make sure your emails are actually ending up in your subscribers’ inbox. Here’s a glimpse of what you can expect from this episode In this episode, Monica Badiu and Andrew Kordek discuss the importance of deliverability for course creators, coaches, and consultants ahead of Black Friday. They defin...

It might surprise you, but not every Black Friday campaign leads to big profits. A lot of people assume that offering a steep discount is all it takes, but there’s so much more to it. That’s why in this episode, I brought in someone who knows exactly how to make Black Friday work for your business. I sat down with Josip Belina, a funnel strategist who’s helped countless businesses turn data into dollars. He’s sharing his best tips on creating profitable Black Friday funnels—and trust me...

There’s one BIG reason some Black Friday campaigns do better than others. And it’s not how much you’re discounting your courses. In fact, success has everything to do with DATA. But not any kind of data. Which is why, in this episode of Master the Inbox, I’ve invited Georgiana Costache, data analyst, to give us a breakdown of finding the right insights in your data so your next Black Friday isn’t just successful, but data-driven. Here’s a glimpse of what you can expect from this episod...