One of the questions I get more often than not is, "How do I increase my followers on social media?" To which, my answer is often the same, "How often are you posting on social media?" Here is how you can grow your social media followers ASAP.

I get a lot of people asking, “What’s Bing?” or “Do I even need to be on Bing?” In fact, I’ve had clients strongly suggest, “I don’t care about Bing.” Well, hopefully after this article, you might start to care a little more about Bing.

The world of marketing has changed again. Gone are the days of spending your hard-earned cash or profits on expensive traditional marketing, such as newspaper or radio, billboards, etc. Today, we can literally drill down to the customers walking in your front door.

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels.

You may not be aware of it now, but it’s likely that your business has suffered at the hands of incorrect business listings. And as a customer I’m sure you know from experience the impact it can have. To put it bluntly, when someone is trying to buy a product or service and an incorrect listing makes that process more challenging, that customer will waste no time finding another place to spend their hard earned money.

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. Here's what you need to know.

Businesses on page 2 of the SERP might as well not exist. It sounds harsh but it’s simply the reality that we all need to accept. You’ll need to do a local SEO audit to find out. Here’s how to get it done.

If you want to rank well in local search, you need consistent NAP data, website, hours, and more across all major listing directories. This is essential for search engines to validate you as a credible local business.

As a business, how likely is it that potential customers will come through your door? The whole point of an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online.

Content marketing, also referred to as inbound marketing, involves the creation and distribution of relevant content that provides value to your business’s target audience.