How do you know whether you need a marketing agency? In our second episode, hosts Todd and Laura Laire explore one of the most prominent issues that companies face today: hiring a marketing agency or hiring in-house employees or freelancers. While employees can perform well with certain tasks, agencies have the manpower (and a wide range of expertise) to do it all. Instead of spending time supervising and managing employees (often with a lot of turnover), agencies take the reins to all your marketing efforts, ultimately freeing up your time and lowering your stress levels. Tune in to discover what you can expect from working with an agency, the pros and cons of working with marketing employees, and which option is ultimately best for your business.

In the first ever Married 2 Marketing podcast episode, hosts Todd and Laura Laire discuss the often overlooked yet essential elements of your marketing strategy: the CTA. A CTA (call to action) is a fantastic tool that convinces a potential customer to perform a certain action, like downloading an eBook, signing up for a service, or providing contact information — to name a few. A creative CTA works wonders for capturing qualified leads and can be the difference between engaging a potential customer or losing their interest altogether. Listen in to see why CTAs are an absolute game changer, plus how to craft the perfect CTAs that resonate with your audience and increase your conversions.

Married 2 Marketing is the leading podcast for creative digital marketers and entrepreneurs. Hosted by dynamic duo in business and life, Todd and Laura Laire, episodes marry best practices, emerging marketing tactics, and fun antics for a podcast that’s both amusing and insightful. If you need more leads, want to increase brand awareness, are looking to scale your business, or simply love marketing, be sure to tune in and subscribe. Listen to Married 2 Marketing on our website at married2marketing.com, or wherever you get your podcasts including Spotify, Apple Podcasts, Google Podcasts.