If you're a Marketing Manager, Director of Marketing, or responsible for the results of a marketing team, this episode is for you.Jeff Gothelf is the author of two books: Lean UX and Forever Employable. He's a keynote speaker on the topic of Lean UX, OKRs, and how to become forever employable and a regular contributor to HBR and other publications.In this episode, we talk about what OKRs are and how they can be a huge advantage, not just to the entire organization, but to marketing teams specifically.Because OKRs are meant to be stretch goals, they may be uncomfortable for people who are perfectionists or used to always getting "A's" on their work. OKRs can also foster creativity and innovation if aligned correctly with the team's mission.We also talk about some common traps - like viewing OKRs as the strategy when they're really the measurement of a strategy - and why it's absolutely critical to establish alignment between marketing's OKRs and those of the entire organization before implementing them within a marketing team. --------------Where to find and connect with Jeff: LinkedIn, his website, TwitterAn HBR article he wrote on OKRs: Use OKRs to Set Goals for Teams, Not Individuals His books:  Lean UX and Forever Employable--------------Where to find Ali: LinkedIn, Twitter, Simple StratWhere to find Travis: LinkedIn, Twitter, RainierDigital

Ali and I riff on how marketers can get buy-in for projects, new additions to your MarTech stack, and more budget, among other things. Here are some of the highlights:1:34 - Understand who you are trying to get buy-in from and why they might not "get it"2:12 - Why a marketing leader might not "get it"3:50 - Being an internal marketer to get buy-in and why empathy is important6:52 - A non-marketer's exposure to marketing at other companies may influence their decision to buy into what you're trying to do9:00 - How being aligned on OKRs and goals as an organization makes getting buy-in much easier13:05 - If you're continuously learning and evolving as a marketer, some people may lock into the old practices or methodologies you used to believe in and it could make it difficult to push something new and different through that goes against your old perspective19:38 - Customer feedback is your secret weapon21:41 - Challenge of getting buy-in for the amount of time it might take to see results; SEO is a perfect example of a long-term project that might not show results for several months24:42 - Staying the course when you have a leader that's distracted by shiny things and wants to constantly pivot26:08 - Using a powerful sales tactic to get buy-in33:52 - Write out a "marketing plan" for how to market to your coworkers if you're feeling stuck--------------Where to find Ali: LinkedIn, Twitter, Simple StratWhere to find Travis: LinkedIn, Twitter, RainierDigital

Guest: Tiffany SauderHosts: Travis Scott and Ali SchwankeOriginally Recorded: 09-24-2021Tiffany Sauder is a highly successful CEO at Element Three, a marketing agency in Indianapolis that has been around for over 15 years.  On the outside, given her success, you'd think that she was super confident and had all of the answers.The truth is she deals with fear and imposter syndrome just like many of us. In fact, she's even started a podcast about it called Scared Confident. We caught up with Tiffany to learn more about how she identifies her fear and ultimately deals with it, as well as her advice for younger, professional women wondering how to navigate maintaining a successful career while also having a family. --------------Follow Tiffany: LinkedIn, Twitter, Element ThreeFollow Ali: LinkedIn, Twitter, Simple StratFollow Travis: LinkedIn, Twitter, RainierDigital

Typically, we release our podcast episodes on a bi-weekly cadence but with Inbound 2021 recently wrapping up, we decided to share our takeaways and squeeze in a bonus episode ahead of our next interview. Some of the key takeaways we share are around content, email marketing, the rise of operations (marketing ops, sales ops, and RevOps), the right way to host a Q&A panel, video and voice-only content, and more.Here are some links related to the topics we discussed in this episode:Inbound 2021Bookmark this to find out about Inbound 2022Some of the Inbound presenters we mentioned:Marcus Sheridan- Twitter, LinkedInChristopher Penn- Twitter, LinkedInJay Schwedelson- Twitter, LinkedInJohn Lee Dumas- Twitter, LinkedInAJ Cox- Twitter, LinkedInMichaela Alexis- Twitter, LinkedInJudi Fox- Twitter, LinkedInFollow and Connect with Us:Ali: Twitter, LinkedInTravis: Twitter, LinkedIn

HostsAli Schwanke, CEO & Founder @ Simple StratTravis Scott, Founder & Principal Consultant at RainierDigital-----------------TEDx speaker and growth marketer, Yuliya Salorenko, sat down with Ali and Travis to talk about all things growth including growth marketing and professional growth.Yuliya didn't dream of becoming a marketer as a child, but she's fallen in love with the profession.She gives advice on how she made the transition into marketing and how she continues to level up. This episode has it all. We also talked about: Imposter syndromeWhy marketing is a marathon and not a sprintThe power of saying 'no'The truth about growth hackingWhy it's important to have  a growth mindset  The best way for someone to get their foot in the door with growth marketing---------------Here's how you can connect with Yuliya:LinkedINInstagram

Comparatively speaking, Nate is a newcomer to LinkedIn. He first really started using the social network about 2-1/2 years ago. In that time he's amassed an eye-popping 20,000 followers.How did he do it? What was his a-ha moment? How did approaching his employer with a bold idea change the way his company did business, change his role, and set his career off on a new trajectory?We talk about all of that and more on this episode of Marketing:Unboxed.Episode Resources:- Follow Nate on LinkedIn- Nate's company, Before You Apply- Follow Ali on LinkedIn and Twitter- Follow Travis on LinkedIn and TwitterListen to previous episodes of Marketing:Unboxed

In this episode, you're introduced to Ali Schwanke, one of the show's co-hosts.Ali is the CEO and Founder of Simple Strat, a content marketing agency for B2B tech companies and a HubSpot Platinum Partner.We talked about quite a few different topics, including starting and building an agency, content marketing, better ways marketing professionals can communicate, and her recent experience of moving to a completely remote working environment. Other Resources: Simple Strat Ali on LinkedIn Ali on TwitterRainierDigital Travis on LinkedInTravis on Twitter

Email marketing is still the undisputed king of digital marketing. You own the audience, you're not renting it on social and it has the highest engagement rates of any channel.I sat down with my friend, Ryan Glanzer, to talk email marketing. He's the Email Marketing Manager at Consumer Affairs. Some of the things we covered include:Email testingList hygieneKnowing your audience and building personas around psychographicsAttributionCommon mistakes beginners makeRyan's 7 D's - 7 skills remarkable email marketers or email teams should haveFramework for hiring a killer email marketer or marketing teamDynamic email designDeployment: why it's more than just pressing sendDeliverabilityThe difference between newsletters and other email marketingUsing email to turn challenging circumstances into positive opportunitiesYou can connect with Ryan here:LinkedInTwitter (@rcglanzer)You can connect with me, Travis, here:LinkedInTwitter (@509marketer)

Welcome to the very first episode of Marketing:Unboxed. In this episode, Travis talks with Michael F. Schein, the author of The Hype Handbook, to talk about his book and the psychology behind hype and influence in marketing.