MarketingBox Podcast
MarketingBox Podcast
Shannon Coulon | Shawn Burst | Mike Paine
Quick and relevant daily discussions on everything marketing and business related. We cover best practices, marketing trends, motivation, and why we're passionate about marketing. We also invite successful business owners and marketers to share their words of wisdom and inspirational stories.
Balancing Seasons | Have your cake and eat it too.
In this episode, MarketingBox CEO and founder, Shawn Burst, reflects on how he's handled the different seasons in his life. Many of our subscribers know being a business owner, and entrepreneur takes a certain kind of work ethic and individual. Shawn describes the best way he balances the many different hats he wears is by taking sprints. Hopefully, this episode helps you learn how to balance having a successful business and being everything else you want to be.Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Jun 2, 2023
6 min
The Little Things Matter
In this episode, we discuss the legendary speech from Admiral William H. McRaven, "If You Want To Change The World, Make Your Bed." You may or may not have heard this speech before, but it inspires us to remember to take care of the little things in life. Shawn expresses how this speech changed his perspective toward life and why it's so impactful. Often we stress about big decisions or obstacles of the future; however, focusing and taking care of little details every day equips you to conquer the big things. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Jun 1, 2023
4 min
The Reason Super Mario Brothers is selling tickets.
Do you ever see a commercial or hear a certain song that reminds you of your childhood? Nostalgia  is a powerful emotion, and when applied to marketing, it allows you to invoke feelings within your audience. This video discusses creating nostalgia in the customer experience, environment, or messaging. These tactics are commonly seen in big commercials like Super Bowl ads, but we discuss a more recent successful use in this video. The new Super Mario Bros movie just crossed a billion in sales. People were craving a sense of childhood and reminiscing on the good ole days. The Super Mario Bros movie takes people back to when they were younger and makes them feel happy; these feelings  influence people to buy. Not just big corporations use nostalgia; small businesses can also incorporate it into their marketing by creating a unique customer experience or environment. Watch this video to learn about nostalgic marketing and to look at some examples.Show lessFind us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
May 31, 2023
6 min
Pressure Makes Diamonds
The word 'pressure' typically has a negative connotation, but it doesn't have to be negative. Without pressure, there are no diamonds. This video discusses how pressure can be used as positive fuel to accomplish a goal or dream. If you're striving to do something great, the journey will have challenges and hardships, but that's what makes it worthwhile. Everyone would do it if it were easy and there was no pressure. Use this episode as motivation and a little piece of mind that you can do hard things and embrace the pressure as fuel to keep going. Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
May 30, 2023
5 min
Today is a gift, that's why they call it the present...
This is another great mindset episode that explores living in the now. Don't leave any regrets on the table, but also be aware of your surroundings. We often talk about the working hard to achieve more, but we need to remind ourselves of our surroundings, and make sure we're living our best lives with the people we love around us.Make every second count.Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
May 9, 2023
5 min
How you do something is how you do everything...
This episode is another great mindset tool that discusses how you approach everything in life, but it starts with the small things. It talks about focusing on the details of the small things, and how you do them translating in how you do the big things.Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
May 8, 2023
9 min
Not every customer is your customer
This is sometimes the hardest lesson to learn, especially if you're in the early stages of getting your business to work, because you appreciate and want to accept any and all customers...but that sometimes can hurt you as well.  This episode breaks down this mentality and discusses when to say no, when to evaluate your audience, and how to lean into your best customer avatar.Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
May 5, 2023
11 min
Golf vs Marketing
This episode we break down the similarities in golf as it relates to marketing. How to start if you've never hit a ball, the practice, and gameplay all factor into the same concepts of research, strategy, and execution for your marketing plan.Even if you don't understand golf, the relative principles might help you understand how to approach your marketing better.Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
May 4, 2023
8 min
How and why to get started...
It seems like simple logic.  If you're listening to this channel, we're not redefining the principles of the world. We are discussing real-life tactics that have work. We know they work because we put them to use. This episode is about getting the reps in and starting. The first time you do anything isn't going to be your foot forward. There is always a learning curve that can only be managed through experience.Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
May 3, 2023
3 min
Mindset of a CEO
This episode discusses the mindset of successful entrepreneurs and how to train yourself to develop this powerful habits to keep your mindset on the right track.Find us on your favorite social media network for marketing insights, tips, and tricks at https://signup.marketingbox.com/learn
Apr 24, 2023
4 min