I remember the relief I felt what I first started adopting the mindset of “challenges happen FOR ME rather than TOO ME.” Instead of feeling like a victim this mindset put me back in control of my emotions and actions. My guest on the podcast this week is chiropractor Erin Purtle and she’s a living example of this mindset. When Erin was confronted with months of potential shut downs last year she realised that she needed to develop some new skills (one of which was marketing).  It was then that she reached to me and joined Community Influencer. Over the past 6 months Erin has gone from strength to strength. Her practice and income have continued to grow and she now has a 4 week waiting list of new patients. In this episode we talk about exact marketing strategies Erin implemented and what makes her a great student. Enjoy the show. Angus Bio Erin Purtle is an Aussie Chiropractor who’s been practices abroad for the past 15+ years. She’s the current owner of ONA Quiropractica and was one of the founders of the Barcelona Chiropractic College (was on the BOG from 2009-2014). When she’s not in practice you’ll find her chasing her 2 year old around or playing paddle tennis. Links www.onaquiropractica.com @onaquiropractica  @ona_descans @barcelonachiropracticcollege See omnystudio.com/listener for privacy information.

He’s back for a 3rd instalment, my “brother from another mother”, Dr Tony Rose! It’s been 14months since Tony opened the doors to Auburn South Chiropractic and we thought it was time to update you with how things are progressing for Tony so far. Here’s some of what we discussed: Tony opens up about the anger, frustration and anxiety that he’s experienced trying to grow a practice during COVID shutdowns. The importance of making a decision (any decision!) Tony’s signature system. The good and bad of having a “staffless” office. I hope you enjoy the show. Thanks for all you do. Keep saving lives Angus Links Website  https://www.aschiro.com Facebook https://www.facebook.com/auburnsouthchiro Instagram  https://www.instagram.com/auburnsouthchiro/ Bio Hi, I’m Tony – a little bit about me… You see, we are meant to be thriving, feeling great with lots of energy, strong immune systems and performing at our best. Why is this generally not the case? We live in such an artificial world – we don’t eat naturally, move naturally or even think naturally – we are constantly being bombarded with life’s stresses and often left overwhelmed. This why I love being a Chiropractor, to unwind the stress patterns, promote healing and address the underlying cause to people’s health concerns. See omnystudio.com/listener for privacy information.

My guest today has had his videos viewed 290.8 million times this year, he has 2.5 million follows of Tik Tok and 250K follows on Instagram. His videos are mostly less than 30 seconds long, there’s no fancy editing, filming or sound tracks.  He simply films his patients getting adjusted and then shows the delight on their face afterwards. All of this has resulted in his practice being busier than ever.  Throughout the difficulties of COVID his practice is busier than ever and he currently gets 20-25 new patients every week because of social media. My guest is chiropractor, Dr Cody Hanish. I’ll be the first to admit that when I started watching Cody’s videos I had second thoughts…he talks lots about cracking spines.  In a way I felt like he over simplified and cheapened chiropractic but after watching more of his videos and listening to interviews with Cody he completely changed my mind. Cody has possibly exposed more people to chiropractic than almost anyone alive. In this episode Cody shares where it all started..what equipment he uses, how he ask his patient to be on video and how he deals with the haters that invariably come with such extraordinary success. There’s so much to LOVE about Cody.  I loved this chat and I hope you will too! Thanks for all you do. Keep saving lives Angus Links: Webpage: www.combinedclinics.com.au Facebook: www.facebook.com/combinedclinics Instagram: www.instagram.com/drcody_dc YouTube: Dr Cody Tiktok: @drcody_dc Bio. Dr. Cody is an Australian chiropractor who has clicked, popped and adjusted his way to a popular social media account. Watch a video or two and you’ll instantly get chills in the worst and best ways. Dr. Cody uploads various patients getting their back, neck, hips and any other body part possible cracked, allowing listeners to hear each individual "pop" sound with an ASMR-like quality. Dr. Cody has become a runaway hit on TikTok, enjoying 2M+ followers to go along with his 250K+ Instagram followers. This is the account you didn’t know you needed to follow, just make sure the sound is turned all the way up to get the full effect. See omnystudio.com/listener for privacy information.

When most practitioners think of branding they think of logo’s, colours, fonts and signage. These are all important components of your brand but they’re NOT the most important part (not even close). Patrick Hanlon in his book Primal Branding says…”there are seven brand messages that have to be delivered to create preferential brand appeal.” In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community. Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

In this episode I’m going to share my thoughts on stress, overwhelm and generally living a happier and more productive live. This morning I was talking to a coaching client…an amazing, caring and compassionate chiropractor. We were chatting about overwhelm, she was sharing just how stressed she was because of all of the things that she NEEDED to be doing at the moment. Her to do list seemed endless and I felt slightly overwhelmed just hearing all the things that she NEEDED to do. Here’s something I want you to think about… The language we use to describe our lives has a huge impact on whether we end up stressed and overwhelmed or happy and productive.  Our brain doesn’t know the difference between an emotional/imagined stress and a physical “real” stress like being chased by a mugger or stalked by a tiger. So…if you want to feel less stress and overwhelmed then perhaps start looking closer at the language you’re using. Want to learn more? Listen now. Thanks for all you do.  Keep saving lives Angus See omnystudio.com/listener for privacy information.

Have you ever wondered why it’s so damn difficult to do the things that you know you should be doing (like getting more sleep, exercising more and finally starting that marketing campaign) On the podcast this week I’ll introduce you to the Motivational Triad.  Psychologists use this to explain human behaviour.  I think you’ll find it really helpful.  Especially as we move closer to the new year. Thanks for all you do.  Keep saving lives. Angus P.S. I also share a fabulous story about a client of mine (Lisa) and how she became famous in her community because of the simple little videos she creates.  You’ll want to model this for sure! See omnystudio.com/listener for privacy information.

The challenges over the past 10 months have exposed a lot of cracks in health care practices around the globe. For many of us we’ve become acutely aware of just how big our practice overheads are (rent, staff, utilities etc) These vulnerabilities are made even worse for those of you who run single practitioners only businesses. In this episode I’m speaking with Chiropractic royalty Dr Mark Postles about the new and emerging businesses models that practitioners around the globe are implementing to help them decrease their overheads, increase their impact and expand their practice mission and vision. I loved this conversation and hope you do to. Enjoy the show. Thanks for all you do. Keep saving lives. Angus. Links In8model quiz: https://www.thein8model.com/free-questionnaire/ Website https:www.questchiropracticcoaching.com Book a 30 min chat with Mark: https://questcoaching.as.me/adpschat Instagram. https://www.instagram.com/markpostles/ Bio Mark graduated in 1975 from Palmer College of Chiropractic. As a practitioner he has operated a number of successful family lifestyle focused practices. He currently conducts a multi-doctor practice in Australia. As a facilitator of improved professional standards Mark coaches and speaks with audiences around the world. He is passionate about facilitating change in practices that results in transformation of teams and practice members. Mark believes there is much to be done to ensure that chiropractic assumes its rightful role as an integral component of every person’s healthy lifestyle. He is committed to equipping chiropractors philosophically, scientifically, technically and politically in order to attain this position.  See omnystudio.com/listener for privacy information.

We often focus lots of our marketing on new patients attraction.  However that’s just one of the goals of effective marketing. Marketing is also about KEEPING the attention of our existing patients. In todays episode we’re going talk about how we can use video to improve the patient experience, create more raving fans, stimulate referrals and increase your patient retention Enjoy the show. Thanks for all you do. Keep saving lives. Angus See omnystudio.com/listener for privacy information.

Last year for Christmas my wife bought me the reMarkable. It’s marketed as the next generation in paper tablet (kinda like an iPad).  I’m an avid journal user and go through heaps of notebooks every year and I love gadgets so it only made sense that I would love this gift. The packaging was beautiful and visually it looked and felt spectacular (definitely passed the Apple test) but it’s usability was a NIGHTMARE.  I lasted less than a week before I put it back in the box never to be used again. Here’s the lesson…beauty is important but it must never come at the expense of function. = I see this all the time with health practitioners websites.  They look like they’ve been designed by an artist.  Stunning pictures, great colours but they totally fail the usability test. If I was given 5 seconds to look at most practitioners websites I wouldn’t be able to tell who they were and how they could help me, let alone what their phone number is or how I could make an appointment. This week on the podcast my guest and I are going to solve that problem for you. Wayne Mullins is the founder of Ugly Mug Marketing (interesting name that we’ll explain in the show, he’s actually a handsome fella!).   Wayne helps peeps like us get better results through marketing, branding and web site design. Here’s what we cover The 3 c’s of design…contrast, competition and content. (Most website designers completely ignore one of these!) You’ll learn the critical 5 components that all successful websites have in common Plus you’ll find out how to see if your website passes the 3 second rule. Wayne is the real deal and has won praise from of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s) Enjoy the show Thanks for all you do, keep saving lives. Angus Links Email: [email protected] Website www.uglymugmarketing.com Phone:  318-290-3430 Facebook: uglymugmarketing Instagram : uglymugmarketing Bio Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds entrepreneurs do the same with their companies.. Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries - from every corner of the globe. And through his books and training programs, Wayne directly influences more than quarter million entrepreneurs each year. See omnystudio.com/listener for privacy information.

In this episode I’m talking all about how to build an email list of peeps who want to know more about what you do and how you can help them. I’ve said it before…and I’ll say it again…one of the most under utilised, cost effective and easy to implement marketing strategies is email marketing. In this episode I’ll guide you through creating your ethical bribe (lead magnet) to share in exchange for an email address. Here’s some of what I share: the 7 elements of an effective lead magnet 6 different lead magnet ideas and four naming frameworks for your lead magnet. If you’re wanting to have more impact and influence in your community then this episode is for YOU! Enjoy the show. Thanks for all you do, keep saving lives. Angus See omnystudio.com/listener for privacy information.