In this episode I sat down with <a href='https://www.linkedin.com/in/scott-konopasek/'>Scott C. Konopasek, CEO of Mint Measure</a>. We discuss entrepreneurship and leaving a traditional job, finding a cofounder, how to improve performance in marketing with targeting and creative, balancing investment in sales, marketing, finance, and other roles at a startup, how culture is influenced in an organization, work-from-home versus hybrid work culture, and more.
This episode is sponsored by Adverity. Go to <a href='http://info.adverity.com/mxa'>info.adverity.com/mxa</a> to book a demo and learn more.
 
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Have questions about Marketing Analytics? Email Alex at <a href='mailto:alexandersofronas@gmail.com'>alexandersofronas@gmail.com</a>
 
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