In this episode I sat down with <a href='https://www.linkedin.com/in/katiehowie/'>Katharine Howie PhD, Assistant Professor at the University of Southern Mississippi</a>. We discuss the psychological motivations behind cancel culture, how brands and individuals can navigate and survive cancellation, including practical recent examples with U.S. politicians and celebrities. 
This episode is sponsored by Adverity. Go to <a href='http://info.adverity.com/mxa'>info.adverity.com/mxa</a> to book a demo and learn more.
 
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Have questions about Marketing Analytics? Email Alex at <a href='mailto:alexandersofronas@gmail.com'>alexandersofronas@gmail.com</a>
 
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(dis)Trusting Data, with Sid Khaitan

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