In this episode I sat down with <a href='https://www.linkedin.com/in/martina-matei-6682a4a/'>Martina Matei, Marketing Analytics Manager at IBM</a>. We discuss her experience working as a marketing analytics manager in Bucharest, ad copy localization, leadership lessons, navigating the attribution battle between marketing and sales, various analytics tools, VR/AR marketing applications, and more. 
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Have questions about Marketing Analytics? Email Alex at <a href='mailto:alexandersofronas@gmail.com'>alexandersofronas@gmail.com</a>
 
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