In this episode I sat down with <a href='https://www.linkedin.com/in/aron-kaufman260/'>Aron Kaufman, Specialist in Data Analytics and Insights at Gartner</a>, to discuss the analytics career path, the realities of a role in data analysis, skills to build to succeed in an analytics role in the next decade, future marketing analytics industry predictions, and more. Aron and I have similar careers, and I enjoyed reflecting on the similarities in this episode. Enjoy!
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