In this exciting and scientific episode, I sat down with <a href='https://www.linkedin.com/in/daniel-lederman-b0b95b3/'>Daniel Lederman, Senior Performance Analytics Lead at Roku</a>. We discuss the strengths and weaknesses of incremental measurement of advertising, ghost ads, different methods of marketing experimentation, multi-touch attribution & media mix modeling, and more. 
Join the discussion below! 
<a href='https://twitter.com/mxapodcast'>Twitter</a>          |          <a href='https://www.linkedin.com/groups/12544814/'>LinkedIn</a>
Listen to more episodes on the <a href='https://mxa.podbean.com/'>Marketing x Analytics Homepage</a>. Transcribed episodes of Marketing x Analytics are available on <a href='https://app.podscribe.ai/episode/82859046'>Podscribe.com.</a>
All view are our own.

Business x Marketing Analytics, with Melissa Harris and Juan Alfonzo

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!