<a href='https://www.linkedin.com/in/jdlamb/'>John Lamb</a> is the Chief Marketing Officer at <a href='https://www.elotouch.com/'>Elo</a>. In this episode we discuss what it takes to lead a marketing organization, how to hire a great team, skills to build within marketing analytics, and how advanced analytics can improve the customer experience.
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A/B Testing x Marketing Analytics, with Patrick Buffum

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!