In this episode I sat down with a very talented business leader, <a href='https://www.linkedin.com/in/stevekietz/'>Steve Kietz</a>. Steve is the Chief Executive Officer of Reliant Funding, a leading small business lender out of San Diego. We discuss Steve's career path to become a CEO, the metrics to use when calculating a return on marketing investment, and the evolution of marketing analytics as a business function. 
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User Experience x Marketing Analytics, with Alexandra Srp

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!