When what you have to offer, with respect to a product, service, or solution and what the customer needs, overlaps, this represents your Value Proposition.  Who then benefits from this?  Your Ideal Customer, of course!  Doctor Dave and Ramblin' Rob discuss this and many other topics to include:  the four Ps of marketing,  different customer segments, how competitive comparison is vital, what AI is beginning to accomplish, and Ben Franklin's clothes!  Pull up a chair and relax.  This is great information for all Marketers and Sales Consultants.  [email protected].  Listen and contact us now.