This Issue: Mind-bending branding!SQUEEZE! The boys squish years of teaching and living brand management into under an hour of podcasting power!DEGREES! Doctor Dave takes Ramblin’ Rob goes back to school on brand positioning and Jung’s Archetype approach to the psychology of branding!PLEAS! The boys forgive themselves for breaking their NY resolutions and you can too!KNEES! And stay to the end to hear Doctor Dave (accidentally) break Ramblin’ Rob’s leg!Issue 18 awaits!

Learn the most effective practices with respect to building and performing a world-class, dinner-topic presentation which will give you the best chance to land the business you seek.  Doctor Dave and Ramblin' Rob talk about the importance of imagery and story-telling to bring a product or service to life.  

Doctor Dave goes over External and Internal Audits in detail.  The SWOT method is defined and discussed.  The revolutionary EPIER method is then introduced.  Discover how to find out what influences your marketing vision most and how to utilize them to your greatest benefit.

This is SO good marketers and sales consultants!  The truth of the matter is that we have to be able to select the right product, service, or solution for our customers or we really don't have a chance.  This is our job.  We must place the answer in front of the consumer all of the time.  Ramblin' Rob and Doctor Dave discuss the ins and outs of this idea and make it clear also that we have to ask for the business once we have accomplished this.  Or at least move toward that end.  Artificial Intelligence is also talked about and how the prospect of sales in general has a great upside for the future.  Tune in!  Pull up a chair!  We are here for you.  

When what you have to offer, with respect to a product, service, or solution and what the customer needs, overlaps, this represents your Value Proposition.  Who then benefits from this?  Your Ideal Customer, of course!  Doctor Dave and Ramblin' Rob discuss this and many other topics to include:  the four Ps of marketing,  different customer segments, how competitive comparison is vital, what AI is beginning to accomplish, and Ben Franklin's clothes!  Pull up a chair and relax.  This is great information for all Marketers and Sales Consultants.  [email protected].  Listen and contact us now.

Find out what information you need to close the sale.  Increase comfort and confidence with the right questions.  Learn about tie-downs and tag-ons.  The customer will tell you how to sell them your product, service, or solution.  It begins here!  And who is the stealth customer?  Please contact us at your leisure:  [email protected].

This issue launches Doctor Dave's marketing process as he waxes professorial on a number of topics, as well as examples of successes and failures of companies stepping outside of their original blueprint.  Play ball gets more intense!  Be sure to e-mail with thoughts or comments to [email protected].  If you would like to be a guest, let us know!

Ramblin' Rob talks about Strategies and Tactics vs.  Real-Life applications.  Thought experiments are so important to the success of an effective Introduction!  Professional courtesy and acknowledgement to and of the customer are vital.  How to handle an advisor to the customer is discussed.  A defined greeter is proposed.  And video engagement is talked about with emphasis on how we really look during an encounter such as this.  It is innovative and important, but care must be taken...

An amalgam of the previous issues in preparation for a wonderful dive into both the marketing and sales processes!  Doctor Dave talks about the intricasies of Consumer Persona!  Much more!  "Keep This Train A Rollin'"  Doobie Brothers...  Comments or Questions at [email protected].  We are at your service!  Have a great two weeks!