Show notes
In this first episode have discussed about one of the biggest challenge Business face in Marketing. The right approach for creating a Marketing Strategy or a campaign is to follow the backward approach which starts by understanding the needs of consumers, the problem faced by them and how they can be solved by our product or services. Most companies try to creat a Marketing Strategy with a forward approach which starts with understanding the high volume keywords that are over lapping with the product. This is explained cearlu with a real life eample of Fogg deodrants in India. How Fogg deodrants knew the pulse of their audience and how they marketed and positioned it amongst their audience.
