
Learning doesn't end once you're done with school. Ariel Bilskey (Director of Blended Learning at the Credit Union National Association) explains all the ways credit union marketers can expand their minds - inside and outside the classroom. RESOURCES MENTIONED cuna.org/marketing The Six Disciplines of Agile Marketing by Jim Ewel [email protected] https://www.linkedin.com/in/arielb/
Jul 22, 2021
37 min

We already believe credit unions are a force for good, but there's a lot to learn. Cameron Madill explains Certified B Corporations and how credit union marketers can focus on impact as a way to differentiate. RESOURCES MENTIONED PixelSpoke PixelSpoke Impact Report Peninsula Credit Union Clearwater Credit Union Point West Credit Union Trailhead Credit Union Strum The Remarkable Credit Union Podcast TOMS Shoes Patagonia Fully
Jul 8, 2021
46 min

I didn't edit this episode - at all. That's cause it's about what happens when we (as credit union marketers) make mistakes and how to move forward from them. Head over to marketingthemovement.com for other content and we'd love to have you in the LinkedIn Group for conversation and support.
May 13, 2021
12 min

Credit unions can learn a lot from birds that eat fire (sort of) and bananas that play baseball. It's all about the mindset. All the resources mentioned in this episode can be found at marketingthemovement.com/episode15
Jan 31, 2021
12 min

Questions are powerful. And nobody knows this better than Andrea Parrish. She's been consistently asking them for pretty much her entire life. Listen to learn about the importance of the questions we ask (and don't ask) and how it can impact our credit union marketing. All the resources mentioned in this episode can be found at marketingthemovement.com/episode14
Dec 21, 2020
1 hr 12 min

Lessons all credit unions can learn from Rudolph. Resources mentioned in this episode are at marketingthemovement.com/episode13
Nov 30, 2020
13 min

I dive into some of the reasons we need to do better in how we communicate. By cutting through the industry jargon and remembering we're speaking with regular people (not other bankers), we can connect on a different level than other banks. Resources mentioned in this episode are at marketingthemovement.com/episode12
Nov 15, 2020
14 min

Even if you can't stand politics, you understand the importance of having a seat at the table. Emily Leite shares ways to engage your credit union members in fighting for the movement - not because it's political...but personal. Resources mentioned in this episode can be found at marketingthemovement.com/episode11
Oct 28, 2020
1 hr 35 min

If this was Michael Murdoch's senior year of high school, he'd be voted "Most Likely to Start a Credit Union." He's the cooperative spirit personified with a drive and passion that just don't let up. Find out how his financial education work informs his marketing and vice versa. Find all the resources mentioned in this episode at MarketingtheMovement.com/episode10.
Oct 14, 2020
1 hr 9 min

It isn't the career path he originally planned, but Glen Stacey still gets to be a star. Find out why your credit union needs to think like a media company when it comes to social media and content marketing. Don't miss the conversation happening in the Marketing the Movement Facebook Group. Resources mentioned in this episode: Sunmark Credit Union Sunmark 360 Diana Ladio on BankNotes
Sep 30, 2020
1 hr 7 min
Load more
