Credit unions can learn a lot from birds that eat fire (sort of) and bananas that play baseball. It's all about the mindset. All the resources mentioned in this episode can be found at marketingthemovement.com/episode15

Questions are powerful. And nobody knows this better than Andrea Parrish. She's been consistently asking them for pretty much her entire life. Listen to learn about the importance of the questions we ask (and don't ask) and how it can impact our credit union marketing. All the resources mentioned in this episode can be found at marketingthemovement.com/episode14

Lessons all credit unions can learn from Rudolph. Resources mentioned in this episode are at marketingthemovement.com/episode13

I dive into some of the reasons we need to do better in how we communicate. By cutting through the industry jargon and remembering we're speaking with regular people (not other bankers), we can connect on a different level than other banks. Resources mentioned in this episode are at marketingthemovement.com/episode12

Even if you can't stand politics, you understand the importance of having a seat at the table. Emily Leite shares ways to engage your credit union members in fighting for the movement - not because it's political...but personal. Resources mentioned in this episode can be found at marketingthemovement.com/episode11

If this was Michael Murdoch's senior year of high school, he'd be voted "Most Likely to Start a Credit Union." He's the cooperative spirit personified with a drive and passion that just don't let up. Find out how his financial education work informs his marketing and vice versa. Find all the resources mentioned in this episode at MarketingtheMovement.com/episode10.

It isn't the career path he originally planned, but Glen Stacey still gets to be a star. Find out why your credit union needs to think like a media company when it comes to social media and content marketing. Don't miss the conversation happening in the Marketing the Movement Facebook Group at marketingthemovement.com/group Resources mentioned in this episode available at marketingthemovement.com/episode9

I speak with Dan Marquez on topics of diversity, inclusion, representation, and ways credit unions (and marketers) can work towards these ideals authentically. We also discuss the origins of credit union drag queen, Madam Nymphadora. Don't miss out on the conversation happening in the Marketing the Movement private Facebook Group. Find details at marketingthemovement.com/group. Links to the resources mentioned in the episode are at marketingthemovement.com/episode8.

Amanda Thomas (President & Founder of TwoScore) joins me as the first guest on Marketing the Movement. We talk about the importance of small credit unions to the industry, why even tiny (we're talking microscopic) marketing budgets can still be effective, and what credit unions can learn from champagne.

Banking doesn't always have to be so formal.