When marketing doesn't work, it suuuucks. If you're a business owner, an executive, marketing director, running a non-profit, intern or just someone who wants to learn how marketing REALLY works, this podcast is for you. Tune in as rainmaker chief marketing officer Casey Stanton (he/him) shares his unique formula for successful, profitable marketing, so you can feel empowered to choose the right tools and tactics for your business. You'll learn how to look at marketing in a way that generates revenue, as well as which tactics and tools are working for business owners, just like you, right now.