A special Higher Education edition of Marketing Stuff - the focus is on a recent article that appeared in the Chicago Tribune stating the Gen Z doesn't use email and colleges overuse email leading to admissions and enrollment problems. I offer two simple solutions that work - and will overcome the problems stated in the article. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

In this episode I share proven tips for growing your email subscriber list and engaging your subscribers so you see higher open rates, click rates and sales. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

Learn why your business needs a blog in today's incredibly competitive market. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

A step-by-step walk through of what needs to be done to identify segments and develop business buyer personas.  And for more details, check out the blog post by clicking here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message

Learn why targeting "Millennials" and other generations won't be as effective for your business as targeting segments within this large group. Learn more about consumer audience segmentation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/pat-mcgraw/message