Marketing Quacks Podcast
Marketing Quacks Podcast
Ryan Doser
Dive into the murky waters of marketing with the "Marketing Quacks Podcast." We shine a light on the industry's deceivers, helping you steer clear of gimmicks and false promises. Through sharp analysis and expert insights, uncover the truth behind questionable tactics and discover genuine, impactful marketing strategies to grow your business/brand. Navigate the marketing maze confidently and distinguish the authentic from the fraudulent. Subscribe today for clarity in the world of digital marketing. The Marketing Quacks Podcast is produced by Empathy First Media.
#45 Starting a Content Marketing Agency with Aaron Jarnagin
Aaron Jarnagin is the Strategy Lead at Integrity Grove and expert content marketer. In this insightful episode, we chat with Aaron Jarnagin about his journey to starting a content marketing agency called "Integrity Grove." Aaron shares his experiences, challenges, and key strategies for building a thriving business in the competitive world of digital marketing. From initial planning and finding the right clients to creating impactful content and scaling operations, Aaron provides valuable advice for aspiring entrepreneurs and marketers. Whether you're looking to start your own agency or improve your current marketing efforts, this episode offers practical tips and inspiration from someone who has made it happen. Tune in to learn the ins and outs of launching a content marketing agency with Aaron Jarnagin. References: - Integrity Grove Website: https://integritygrove.com/ - Integrity Grove YouTube Channel: https://www.youtube.com/@IntegrityGrove - Follow Aaron on LinkedIn: https://www.linkedin.com/in/aaron-jarnagin/
Jul 15, 2024
34 min
#44 Creating Viral Video Mashups with DJ Steve Porter
In this episode, I interview DJ Steve Porter who is the Founder/CEO of PorterHouse Media, Producer, Marketing aficionado, and someone that inspired me at a young age. DJ Steve Porter is the mastermind behind some of the most viral video remixes on the internet. His portfolio of work includes ESPN, FOX Sports, NBA, Puma, Good Morning America, CNBC, Nickelodeon, and others. Steve shares his journey from a traditional DJ to a viral video sensation, discussing the creative process behind his unique mashups that blend music, pop culture, and sports clips. We dive into the techniques and inspirations that drive his work, the challenges of staying relevant in the fast-paced digital age, and the impact of his remixes on popular culture. Whether you're a music enthusiast, a budding DJ, or just fascinated by viral internet phenomena, this episode offers a captivating look into the world of DJ Steve Porter. Tune in to learn how he creates his magic and what it takes to make a video go viral. References: - PorterHouse Media Website: https://www.porterhousemedia.com/ - DJ Steve Porter on YouTube: https://www.youtube.com/@djsteveporterofficial - PorterHouse Media on YouTube: https://www.youtube.com/@porterhousemediaFollow Steve Porter on Social Media: - Instagram: https://www.instagram.com/djsteveporter/ - Twitter: https://x.com/djsteveporter - Facebook: https://www.facebook.com/djsteveporter
Jul 1, 2024
29 min
#43 The Truth about SEO in 2024 with Charles Floate
In this episode, I interview Charles Floate who is an SEO consultant, SaaS founder, and one of my go to experts for all things SEO. In a landscape flooded with ever-changing algorithms and competitive tactics, Charles brings clarity and expert insights into what really works for SEO in the coming year. We’ll discuss the latest algorithm updates, emerging SEO trends, and debunk common myths that could derail your strategy. Charles will also share practical advice on adapting to Google’s evolving criteria, ensuring that your website not only survives but thrives in the search rankings. Whether you're a seasoned marketer or just getting started, this episode is packed with valuable tips and an honest look at the future of SEO. Tune in to stay ahead in the digital marketing game with Charles Floate’s invaluable advice. References: Charles Floate Training - https://charlesfloatetraining.com/ Charles Floate Website - https://www.charlesfloate.com/ Cuppa AI - https://www.cuppa.sh/ Charles Floate YouTube Channel - https://www.youtube.com/channel/UCdoqNwS5CepES-1HMoLG-Vg Charles Floate on Twitter - https://x.com/Charles_SEO Charles Floate on LinkedIn - https://www.linkedin.com/in/charlesfloate/
Jun 28, 2024
40 min
#42 How to Win at Digital PR in 2024 with Paige Michael
In this episode, I interview Paige Michael who is the Operations & PR Manager at Empathy First Media. Paige is also a social media influencer known by "Peanut Physique" brand with over 165K followers on Instagram. Paige shares her strategies for mastering digital PR in 2024, highlighting the latest trends, tools, and techniques that are reshaping how brands engage with their audiences online. We'll explore the integration of social media, content marketing, and data analytics in crafting compelling narratives that resonate with digital-first audiences. Whether you're a PR professional looking to refine your skills, a business owner aiming to enhance your brand's online presence, or simply interested in the future of digital communication, this episode offers invaluable insights. Join us for a deep dive into effective digital PR practices with Paige Michael and learn how to leverage digital platforms to achieve your public relations goals in 2024. Follow "Peanut Physique" on Instagram - https://www.instagram.com/peanutphysique/ Empathy First Media Website - https://empathyfirstmedia.com/
Jun 17, 2024
22 min
#41 How to Create Quality Content for Higher Ed with Andy Saigh
In this episode, I interview Andy Saigh who is a social media specialist at the University of Northern Iowa (UNI) and an expert in content creation. Andy will reveal the key strategies for developing engaging and informative content that appeals to university students, faculty, and alumni. We'll discuss the importance of aligning content with institutional goals, the role of storytelling in educational contexts, and effective methods to enhance digital presence through multimedia platforms. Whether you're a marketer within a university, a content creator targeting the education industry, or an academic professional looking to improve communication strategies, this episode offers deep insights into producing content that not only informs but also inspires the higher education community. Join us for a comprehensive session with Andy Saigh and learn how to elevate your content to meet the discerning standards of higher education audiences. Follow Andy on Instagram - https://www.instagram.com/andy.cre8s/
Jun 14, 2024
23 min
#40 Is AI Content Destroying the Internet with Alex Myers
In this episode, I interview Alex Myers who is a consultant, self-proclaimed futurist, and someone I admire for staying on top of technology. In this thought-provoking episode, we dive into the impact of AI-generated content on the quality and integrity of the internet. Alex will discuss the implications of widespread AI content creation, exploring whether it enhances or undermines the information ecosystem online. We'll examine the effects on originality, misinformation, and user trust, alongside the benefits AI content brings to scalability and accessibility. Whether you're a content creator, a consumer of digital media, or someone concerned about the future of the web, this discussion offers a balanced look at the pros and cons of AI's role in content production. Join us for a compelling conversation with Alex Myers and discover if AI content is truly damaging the internet or if it's an inevitable step towards a more efficient digital future. Follow Alex on LinkedIn - https://www.linkedin.com/in/alex-myers-34572a10/ Referenced Article - https://www.infinitescroll.us/p/weekly-scroll-googles-ai-eats-glue
Jun 10, 2024
32 min
#39 Influencer Marketing on the Local Level with Emily Steele
In this episode, I interview Emily Steele who is the Co-founder and CEO of HummingBirds based in Des Moines, Iowa. Emily Steele is a pioneer in leveraging community-focused strategies to boost business visibility and engagement. Emily will share her expert insights on how small businesses and brands can effectively collaborate with local influencers to create impactful marketing campaigns. We’ll explore the nuances of identifying the right influencers, building authentic partnerships, and crafting campaigns that resonate with local audiences. Whether you’re a local business owner, a marketing professional, or someone interested in the dynamics of influencer marketing, this discussion will provide you with practical tips and innovative ideas to harness the power of local influencers. Join us for an insightful conversation with Emily Steele and learn how to amplify your local marketing efforts through strategic influencer collaborations. Follow the Hummingbirds: - Website: https://www.hummingbirds.com/ - Podcast: https://www.hummingbirds.com/podcast - Facebook: https://www.facebook.com/heyhummingbirds - Instagram: https://www.instagram.com/hummingbirdshq/ - LinkedIn: https://www.linkedin.com/company/meet-the-hummingbirds
Jun 7, 2024
28 min
#38 Navigating Amazon PPC & eCommerce with Oleksandr Nyezhnyk
In this episode, I interview Oleksandr Nyezhnyk who is the Co-Founder and CEO at Profit Whales, which is a full service marketing agency specialized for e-commerce brands. Dive deep into the complex world of Amazon Pay-Per-Click (PPC) and e-commerce with Oleksandr Nyezhnyk, a seasoned expert in online retail marketing strategies. Oleksandr shares his invaluable insights on how to effectively use Amazon PPC to drive sales and maximize profitability in the competitive e-commerce landscape. We'll explore the latest trends, tools, and tactics that are essential for success on Amazon, including keyword optimization, bid management, and campaign analysis. Whether you're a new seller on Amazon looking to understand PPC, or an experienced merchant aiming to refine your advertising strategies, this episode is packed with practical advice and advanced techniques. Join us to learn from Oleksandr Nyezhnyk how to navigate the challenges of Amazon PPC and enhance your e-commerce business. References: - Profit Whales Channel: https://www.youtube.com/ @ProfitWhales - Profit Whales Website: https://profitwhales.com/ - Oleksandr Nyezhnyk Instagram: https://www.instagram.com/nyezhnyk/
Jun 3, 2024
27 min
#37 Staying Optimistic About SEO in 2024 with Andrew Laws
In this episode, I interview Andrew Laws who is an SEO Consultant and founder of Yeseo based in the UK. Andrew unveils the key SEO trends and changes that are shaping the landscape in 2024. From the increasing importance of AI in content creation and optimization to the evolving role of voice search and user experience, Andrew will guide you through the innovations and strategies that are crucial for SEO success. Whether you're a marketer looking to enhance your SEO game, a business owner aiming to boost your online presence, or a tech enthusiast keen on the latest digital trends, this episode is packed with valuable information and expert advice. Tune in to learn about the SEO trends you can't afford to miss in 2024 with Andrew Laws. References: - Yeseo Channel: https://www.youtube.com/@yeseo-agency - Yeseo Website: https://yeseo.io/
May 29, 2024
30 min
#36 Building the Iowa Chill Brand with Bryce Bortscheller
In this episode, I interview Bryce Bortscheller who is one of the Founders and current Creative Director at the Iowa Media Company. This is the parent company behind the Iowa Chill and Midwest vs Everybody brands. Bryce shares his journey, from the initial concept to creating a strong digital presence that resonates with audiences. Learn about the key elements of branding, social media tactics, and digital marketing strategies that helped Iowa Chill grow. Whether you're an entrepreneur or a marketer, this episode is packed with valuable insights and practical tips for building a successful brand online. Don't miss Bryce's expert advice on navigating the digital landscape! Follow Iowa Chill: - Website: https://www.iowachill.com/ - Facebook: https://www.facebook.com/iowachill/ - Instagram: https://www.instagram.com/iowachill - Twitter: https://twitter.com/IowaChill - TikTok: https://www.tiktok.com/@iowachill - YouTube: https://www.youtube.com/@Iowachill Follow Midwest vs Everybody: - Website: https://midwestvseverybody.com/ - Facebook: https://www.facebook.com/midwestvseverybody/ - Instagram: https://www.instagram.com/midwestvseverybody - Twitter: https://twitter.com/midwestern_ope - YouTube: https://www.youtube.com/channel/UC7wTYsY61jjyZUO4W7PjoDQ - TikTok: https://www.tiktok.com/@midwest_ope
May 16, 2024
25 min
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