Shoshana Deutschkron, Vice President of Communications and Brand for Upwork, joins Andy in a wide-ranging discussion on the changing workplace, being a woman in Silicon Valley, the future of  journalism and launching the Upwork brand.Shoshana's DrinkPaloma (Bon Appetit)Kosher salt1 grapefruit wedge¼ cup fresh grapefruit juice1 tablespoon fresh lime juice1 teaspoon sugar¼ cup mescal or tequila¼ cup club sodaPour some kosher salt on a plate. Rub half of rim of a highball glass with grapefruit wedge; dip rim of glass in salt. Combine grapefruit juice, lime juice, and sugar in glass; stir until sugar is dissolved. Stir in mescal, add ice, and top off with club soda. Garnish with grapefruit wedge.LinksShoshana Deutschkron (LinkedIn: shoshana | Twitter: @shoshd)Upwork (Website)

Hap Klopp, Founder and Former CEO of The North Face, joins Andy to talk about the connection of Brand with the DNA of a company, how he started The North Face, and the lessons he learned from the failure of one of his investments.Hap's DrinkMoscow Mule (The Spruce)2 oz Vodka1 oz Lime Juice (preferably fresh)8oz Ginger BeerGarnish: Lime WedgePour the vodka and lime juice into a highball glass or copper mug with ice cubes. Top off with the ginger beer. Garnish with the lime wedge.LinksHap Klopp (LinkedIn)The North Face (Website, Twitter: @thenorthface)Conquering the North Face: An Adventure in Leadership (Amazon)ALMOST: 12 Electric Months Chasing A Silicon Valley Dream (Amazon)

Chris Matthews, VP of Marketing for Mayfield Robotics, talks with Andy about his experience launching Kuri at CES, “aha” vs. “of course” features, marketing and product alignment, and using AirBnB for in-the-field testing.Chris' DrinkNegroni (Bon Appetit)Ingredients2 tbsp gin2 tbsp Campari2 tbsp sweet vermouth1 orange twistCombine gin, Campari, and sweet vermouth in an ice-filled Old Fashioned glass; stir gently and garnish with an orange twist. More-formal types prefer it straight up in a Martini glass. LinksChris Matthews (Twitter: @matthewscd)Mayfield Robotics (Website)Kuri (Website)Specialized (Website) 

Shernaz Daver, Chief Marketing Officer of Udacity, joins Andy to talk about how she got into marketing, bringing in a product launch mindset into education and what advice she would give to people looking for a career in marketing.

KGO Radio's Jason Middleton talks with Rosabel Tao of Cunningham Collective about what can be learned from United's PR fiasco.

Sean Harris, Head of Marketing for eero, joins Andy to talk about the origin of the name of the company, launching a new brand in a crowded space, and how he jumped into marketing after being an investment banker and a consultant."Silicon Valley has potentially neglected the creative side""You have to have a certain DNA to care about your customers""Get good at telling stories. We actually have storytelling as an internal value"Sean's DrinkGin Martini (GQ)2.5 oz Bombay Sapphire Gin0.5oz Dry VermouthLemon (slice and peel)IcePour gin, vermouth into a cocktail shaker. Shake briefly and strain into a martini glass. Moisten martini glass with lemon slice and garnish with lemon peel.LinksSean Harris (Twitter: @mrseanharris)eero (Website, Twitter: @geteero)eero's Product Hunt page (Website)Eero Saarinen (Wikipedia)Gateway Arch St. Louis (Website)Hotel Tonight (Website)

Ted Frank, Story Strategist at Backstories Studio, joins Andy to talk about how movie storytelling can dramatically improve corporate presentations."There are three parts to it: They make it simple. They make it real. And they make it powerful.""Screenwriters start with three key scenes...and they develop those first. And then they have a map of where the story is going.""We are all emotional people, even though we forget when we present.""Sound can create an emotional bond.""The secret ingredient... that will absolutely make people engaged with it and captivated with it is... tension."Ted's DrinkBourbon Basil Smash (adapted from Rachael Ray Every Day)10 Thai or regular basil leaves1 1/2 ounces bourbon3/4 ounce fresh lemon juice1/2 ounce ginger-infused simple syrup1/4 ounce lemon-lime simple syrupBasil leafCreating Ginger-infused Simple Syrup: Put equal parts water and sugar into a saucepan. Cook over medium heat until sugar is dissolved. Turn off heat. Add ginger to taste. Once syrup is dissolved, remove ginger and store.In a cocktail shaker filled with ice, shake the first 5 ingredients until cold; strain into a rocks glass half-filled with lightly crushed ice. Stir; top with more lightly crushed ice. Garnish with basil leaf.LinksBackstories Studio (website)Ted Frank (Linkedin)Get to the Heart (Amazon)

Sarahjane "SJ" Sacchetti, SVP Marketing of Collective Health, talks with Andy about marketing and politics, finding the right messaging and the role of marketing in healthcare. "Data is just data. Marketing is still an art. It's really about connecting with another person""Think about the 'what's in it for you' message""You have to find someone that has a shared incentive to really crack the system" "First - build the right team that is ahead of the game"SJ's Drink2012 Flor de PingusLinksSarahjane Sacchetti (Twitter: @sacchetti | LinkedIn: sarahjanesacchetti)Lew Edwards Group (Website)Collective Health (Website)Bite Communications (Website)

Menaka Shroff, Head of Marketing at Betterworks, joins Andy over a margarita to talk about marketing technology, staying on message, her time at Box, and the importance of mentoring. "Account-based marketing might be the next big thing that may not be the next big thing""If your database is over 100,000, I would do Marketo audits every [six months to a year]""With messaging, sometimes it’s important to be patient with it…. companies and spokespeople get tired of the message long before the marketplace ever does.""The next generation needs to focus on what I called the MAD acronym: focus on Messaging, Analytics and Design."Menaka's DrinkMargarita (from Serious Eats)Lime wedge, plus 2 lime wheels for garnish1 tablespoon coarse salt, for glass rims4 ounces high quality blanco tequila (see note above)2 ounces Cointreau1 1/2 ounces fresh juice from 2 limesRun lime wedge around the outer rims of two rocks glasses and dip rims in salt. Set aside. In cocktail shaker, combine tequila, Cointreau, and lime juice. Fill with ice and shake until thoroughly chilled, about 15 seconds (the bottom of a metal shaker should frost over). Fill glasses with fresh ice and strain margarita into both glasses. Garnish with lime wheels and serve.LinksMenaka Shroff (Twitter: @menaka)Betterworks (Website)OKRs (Wikipedia)Bing Gordon (Wikipedia)Aaron Levie (Wikipedia, Twitter: @levie)The CMO Club (Website)Haas School of Business (Website)

Friend of the firm John Volkmann, CMO of QDVision, drops by to talk with Andy about lobbying in Europe, marketing in China, the "spouse marketing strategy," and Uber in Austin."If you’re doing your job [in marketing, you are] translating complicated things into simple things""[Brand is] going back to what’s the problem is and what’s the product"“[Rule of thumb in TV] If you see people dancing that means they had nothing to say”John's Drink2014 Te Whare Ra (TWR) Sauvignon Blanc, MarlboroughLinksJohn Volkmann (Twitter: @johnvolkmann | LinkedIn: john-volkmann-89348a)QDVision (Website)Momentum: How Companies Become Unstoppable Market Forces (Amazon)Ron Ricci (Twitter: @RonRicciCisco)Uber and Lyft End Rides in Austin to Protest Fingerprint Background Checks (NY Times)Download the file here