Marketing Ops Confessions
Marketing Ops Confessions
MadKudu
The Role of MOPs During an Acquisition (ft. Sam Lee)
45 minutes Posted Mar 10, 2022 at 6:00 pm.
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Sam Lee gives us an inside look at a few of the projects he's supported at DocSend including enabling his marketing team to use their MAP and report on data, using integrations to enable data actionability and data exploration, and MOPs role during the DocSend Dropbox acquisition. He also shares why the most difficult skill a MOPs professional can learn is knowing when to say "no," why RevOps should not be just another way to define SalesOps, and the role of MOPs in a PLG motion.