Marketing Ops Confessions
Marketing Ops Confessions
MadKudu
How MOPs Facilitates Sales and Marketing Alignment (ft. Maria Velasquez)
53 minutes Posted Feb 24, 2022 at 6:00 pm.
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In this episode we talk to Maria Velasquez, Director of Demand Gen at Feroot Security about sales and marketing alignment. She shares what to consider when looking for a new role, the importance of SLAs in marketing (they're not just for sales!), and actually getting sales buy-in.