Why are there still so few Black professionals in top positions? What are the obstacles and how can they be overcome? Tony Effik, Managing Director at Google, shares his insights on how to get Black talent to the top, his view on the voice of brands in racial equity, and what trends to expect in media planning and digital advertising. Effik is also the Co-founder of Black and Brilliant, an advocacy network aimed at creating more diverse workforces in partnership with his wife - Perky Noah-Effik.Tony Effik is Managing Director at Google and the Founder of the advocacy network Black and Brilliant. He is also an Adjunct Assistant Professor at Columbia University's School of Industrial Engineering and Operational Research. Born in Nigeria and raised in the UK, Effik has worked across Europe, Asia, and the US, and is widely recognized for his global perspective on workforce diversity.#BlackandBrilliantblackandbrilliant.orglinkedin.com/in/tonyeffikTIME CODES