Marketing On Purpose
Marketing On Purpose
RDB.agency
Marketing to niche audiences with Bryan Jardin - Duncan Toys
49 minutes Posted Mar 11, 2021 at 2:27 am.
A look at Bryan’s background
Yoyo marketing and adapting to COVID
The size of the yoyo marketing and how to grow the sport of yoyoing
Bryan’s seven national titles, how that impacts their marketing with Duncan and his relationship with friend and 8xnational champion Sean Perez
How Duncan is getting involved in sustainability
The diversity and inclusivity in the yoyoing community
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Show notes
What does it take to market successfully to a niche audience? Bryan Jardin, Marketing Manager for Duncan Toys knows that a product thrives in a tight-knit community. Jardin discusses how building a community around your product will boost sales and customer engagement.
Bryan Jardin is the Marketing Manager at Duncan Toys, a world-famous yo-yo company. Jardin is himself a 7x free-hand national yo-yo champion from the Philippines and has many years of in-depth experience when it comes to marketing in a niche community.
TIME CODES
https://www.yo-yo.com/Bryan-Jardin
https://www.linkedin.com/in/bryanjardin/
https://www.instagram.com/bryanjardin
https://www.rdb.agency
https://www.linkedin.com/company/18434861
https://twitter.com/sirmfd
https://www.linkedin.com/in/michaelefenech/