Have you thought about using social media influencers to advertise your business? Are you unsure if influencer marketing is an effective tool or a waste of time? If you’re wondering if influencer marketing is right for you, Erica and JP are here to help. In today’s episode, your hosts break down the science behind influencer marketing and what a social media influencer does. Although celebrities and people with large followings can get your product seen, nothing beats a referral from someone you already know and trust. Tune into today’s episode of Marketing Myth Buster to learn more about the principles behind influencer marketing. As long as you find ways to get your product seen in an organic and relatable way, you will find the right audience for your business.   Quotes • “What an influencer is, is somebody on social media who has a pretty good following, You could range from a couple 1000 to 200 million or more followers, and they are hired to advertise or promote your product on social media so that people go and they buy that product.” (01:00-01:19) • “The one I'm going for is a person who has the ability to influence or deliver a message to certain people and may then change their mind or something based on that.” (05:14-05:28) • “The basic premise of working with an influencer is finding people who have access to a lot of people who could potentially like your product.” (07:00-07:11) • “I would be personally more influenced by somebody I knew than a celebrity, and I don't know if that's true for all people. But I know if my friend recommended it to me, there's a trust factor there rather than somebody who I know is just an influencer because they're making money by promoting that product.” (08:39-08:58)    Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm

Are you a local business owner who is struggling to determine how to stand out from the crowd? You may have heard of SEO or thought about social media marketing, but do you know the strategies you need to take to reach your target audience? If you are asking yourself these questions, Erica and JP are here to help. In today’s episode, your hosts break down the best marketing practices for local and small businesses. You don’t need a big budget or SEO tricks to market your business. As long as you make your product visible to your community, you will significantly increase your chances of success. Tune into today’s episode of Marketing Myth Buster to learn more about the ins and outs of local business marketing. By setting up a website with your business’ address, utilizing social media ads, or even setting up a postcard campaign, you can make your business easy to find for your customer base, thus boosting your chances of success!   Quotes  • “So, we did just really basic content creation of the pizza place on social media, and within two months, we had doubled the business.” (02:30-02:44) • “It boils down to a very simple principle, which is getting in front of the people who could potentially want your products. That is literally all there is about it.” (03:10-03:24) • “If 1000 years ago, you had a bunch of bread, or a bunch of milk, you had to bring it to the market so people could see it. So if you have a business, if you have a spa, if you have whatever, you need to have a website, so when people look for something, they can see what you have, and how much it costs and what it is and all that.” (10:48-11:10)  • “There are definitely ways to get in front of people in your local community by using these social media tools, including the ads, which are relatively inexpensive, if you're running them just locally.” (11:29-11:41)   Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm

When it comes to online marketing, a lot of business owners tend to overcomplicate things. While it doesn’t happen overnight, there isn’t a hidden secret to being #1 on Google. In today’s episode, hosts Erica and JP discuss the reality of SEO and how to establish a good relationship with Google.  According to JP, Google’s main function is answering people’s questions. So, in order for Google to recognize your business, it’s important that your website works properly and contains high-quality content and credible backlinks. If you can focus on those three areas, you will gradually move up in the rankings.  Tune into this week’s episode of Marketing Myth Buster to learn more about the three main components of SEO, how to properly implement backlinks, and how you can improve your online marketing to become the #1 thought leader in your industry.    Quotes • “If you want to know if your website is performing well or not, go to Google PageSpeed Insights, put your website into there, and just run a little scan on it and you'll get a score which will tell you whether it's good or not.” (03:00-03:12) • “An example of bad SEO would be if you throw 100 keywords into the footer of your homepage, or if you decide to buy 10,000 backlinks on sites that you don't even know what they are. Those are all our bad SEO practices and are things that will get you penalized in Google.” (05:58-06:19) • “The premise of backlinks is that you have content on your website that is high-quality, abundant, valuable that when people are researching about the topic that you're talking about, they find you use you as a source or as a point of reference.” (06:52-07:17) • “Google sees content as high quality when it has enough information, is long enough and it actually includes references.” (07:23-07:32) • “SEO and content is a way of marketing and promotion. You're putting your product out there and you're letting people know about it, and the more you do it, the better it is.” (14:10-14:21)   Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm

If you’re a small business owner looking to market your business, it may be challenging to know how to do so effectively. You may not know what your options are or what marketing truly is and end up wasting valuable time and resources. That’s why today, Erica and JP are breaking down the different marketing routes an entrepreneur can take. By asking yourself crucial questions, such as “What is the use of my product?” and “Who is my target customer?”, you can solidify your next steps to help your business grow. Although different strategies can prove effective, establishing a marketing plan that works for you is the most important thing. Tune into today’s episode of Marketing Myth Buster to determine which marketing approach is best for you and your business. Learn the difference between competitor and budget marketing, where to draw your personal commitment lines, and what the definition of marketing truly is.    Quotes • “Once you understand what marketing is, you need to determine what the best marketing is for you. You have two options. One, you can take the competitor route, or two, you can take the budget route.” (01:39-02:00)  • “The formula would be so that you don't waste time and that you don't waste money. You determine, what is your product? What is the use of your product? Who can use your product? Who is your customer? And where is your customer? And how do you get to your customer in the most economical way?” (03:04-03:24)  • “You have to be aware that you need to draw a line on where your commitment is, like, I'm going to be willing to spend this much, or this is what I think I can do.” (08:12-08:27) • “The best marketing for you is going to be determined by if you want to compare yourself to a competitor, and you want to do better than them, and you're going to try to outsmart them or outspend them. Or you have a budget of X and you're going to go with that.” (09:15-09:35)   Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm

When it comes to running a business, every entrepreneur dreams of seeing their marketing efforts work, but not everyone is willing to do what it takes to get there. In today’s episode co-hosts Erica and JP answer the question: how long does it really take to see results from marketing? If anyone out there is telling you that you can get fast results, they are lying to you. Unfortunately, there is no such thing as instant marketing success. The only way to truly accomplish your goals is by identifying what results you are looking for and then putting in consistent effort to get there. Erica explains that it is crucial for entrepreneurs to be open to trying new things and adjusting when something isn’t working out. At the end of the day, the more effort you put in, the more results you will see.  Tune into this week’s episode of Marketing Myth Buster for an honest conversation about marketing results. Learn about the importance of patience and discipline and how to form goals that are sure to generate the outcomes you’ve always wanted.     Quotes • “First, you have to define what results are to you.” (03:07-03:10) • “To get results, whether it's with a diet or with marketing, that takes a lot of work and a lot of effort. You have to be firing out on all cylinders. You have to determine what areas work for you the most. You have to be willing to make adjustments and you have to be able to be patient with the process.” (05:07-05:24) • “When you're starting, you should be asking what are your goals? What are the key performance indicators to track those goals? And then what are the things that need to happen to get you to what you're going for?” (07:03-07:17) • “If you're willing to put in a lot of time and work, you're going to get results. If you're not willing to put in a lot of time or work, you can forget about the results.” (12:00-12:10)   Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/    Podcast production and show notes provided by HiveCast.fm

Choosing a marketing agency might seem easy enough, but in reality, it should be one of the most research-intensive decisions you make for your business. Co-hosts Erica and JP lay out everything from the basics to the intricacies of marketing agencies. They explain how doing your research and understanding the marketing agency of your choice is the key to successful marketing and saving your money.  Erica and JP share their tips and tricks on how to find the perfect marketing agency tailored specifically to your project and goals. JP dives into the importance of finding a well-versed, multi-service organization that understands your company’s overall message. Some agencies will seem like the right fit at face value, but when your company commits to researching agencies, the right fit will be obvious and save you time and money in the long run. Tune into this week’s episode of Marketing Myth Buster for a conversation about how to choose the right marketing agency for you. Learn more about the importance of flexible marketing agencies, the influence of progress reports on your marketing agency decisions, and how to “know before you go.”    Quotes • “You yourself should know, what is marketing? How does it work? What is the importance of it? And how does it relate to your business?” (01:55-02:10)   • “You need to know before you go. Don't drop your budget in one area until you're sure that that area can produce results for you.” (04:28-04:38)  • “Your marketing strategy can't be the same for more than three, six months.” (09:44-09:52)  • “Progress reports are important because you need to know what the person, or what the company is doing for you.” (10:50-10:56)    Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm

If you’re an entrepreneur looking to get your business off the ground, raising brand awareness is crucial. Although this might seem obvious, it can be easy to get swayed into completing unnecessary steps and therefore wasting time, money and effort.  That’s why today, Erica and JP are breaking down what foundational marketing is and why it’s the first thing you need to do. In order to reach potential clients, you need to create a website and maintain a social media presence. Being in spaces where people can easily find you is critical, and using your brand to clarify your message helps explain the why behind your service or product.  Tune into today’s episode of Marketing Myth Buster for a conversation about foundational marketing. Learn more about the importance of creating a digital footprint, challenging what people tell you, and ensuring your brand is reachable to your target audience.   Quotes • “You need to be aware of the estimation of effort and time energy that it is going to take for you to be able to get a result from the different things that you're doing.” (03:01-03:15) • “When you are marketing, the stronger your foundational marketing is, the stronger your marketing, your advertising, and your promotion will be.” (05:07-05:15) • “Part of doing marketing is getting people to know who you are and really looking at your story on why you're doing what you're doing and what you accomplish from it, and why you want to market that product or service in the first place.” (06:34-06:48)  • “You need to figure out what people want that you have and where those people are and be in front of them.” (09:36-09:46)   Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm

Marketing (n.): The action or activity of bringing a product into the market. This is the definition of “marketing” that a quick Google search will provide….doesn’t it seem so simple? While its definition may seem straightforward, marketing usually grows much more complicated when it comes to bringing your own business and brand into the public eye. Unfortunately, there is endless misinformation out there about marketing: what it is, what it is NOT, and how to best employ marketing tactics to boost your business. That’s why hosts Erica and JP started this podcast: to bust the many myths and misconceptions that business owners have about marketing. They tell it like it is, so that you can better understand the marketing options available to you and why they will work. Tune into the premiere episode of Marketing Myth Buster for a conversation about the fundamentals of marketing. Learn about the distinctions between marketing, promotion and advertising and how they work in harmony to catalyze a business’s success.   Quotes • “Marketing is defined as the action or activity of bringing a product into a market.” (02:27-02:33) • “You have a business, you want people to know about you and your business, and marketing is the actions that you take to have people know about you and your business.” (03:18-03:28) • “The difference between marketing and promotion is with marketing, you’re bringing something in front of an audience and with promotion, you’re trying to make that thing known.” (07:00-07:10) • “The reason why this gets so confusing is because...there’s so many ways to market, promote and advertise your product, there’s so many social media mediums. There’s so many different places that you can go, and it’s [all about] determining what is the best fit for your product that you’re going to be able to reach the type of people who are actually going to be able to buy the product and become a customer for you.” (11:34-12:02)   Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm