Is authenticity still alive in marketing? My guest in this episode is Bethany Parker, Founder & CEO of the Cresso Collective. She and I talk about finding authenticity in leadership in the least expected ways, how the Women President Organization creates a safe space for businesswomen to be authentic, how to infuse authenticity and human connection in AI-enabled marketing efforts and how it is our civic duty to authentically seek out understanding of our political landscape regardless of ...
Oct 11, 2024
42 min
The Leadership Mystery In this lively discussion with my friend Dr. Jim Boyle III – a distinguished and accomplished oral and maxillofacial surgeon who is a leader with the American Dental Association, Pennsylvania Dental Association and the Pennsylvania Society of Oral & Maxillofacial Surgeons – we cover historical tidbits on leadership, athletics and leadership and music and leadership. Jim brings to light the attributes of leaders like Abraham Lincoln, Benjamin Franklin, John Woo...
Jun 7, 2024
41 min
The Differentiation Mystery A worry-free home. A personal living experience. Warm staff. This is Aliviya Rose Manor, headed up by Terrance Schabilion and his wife Wendy. Their small, private community is nestled in a residential neighborhood, creating a comfortable environment and providing socialization and fun. It’s different. Seth Godin Purple Cow different. In their words, “Our home is the right size where our residents feel comfortable and a part of a group.” In this episode, Terr...
Apr 15, 2024
27 min
The Automation Mystery Marketing automation isn’t really about the mechanization of communications, it’s about helping as many families as your community possibly can. There are two universal truths in marketing, says my guest in this episode, Sean Leonard, CEO of ActiveDEMAND: 1) We have too much information; and, 2) Everyone needs help. With that in mind, our jobs become making marketing better, infusing it with the creativity, inspiration and sense of trustworthiness that helps older adul...
Mar 29, 2024
35 min
In this episode, Jenni Bost, Vice President of Marketing with Radiant Senior Living, and I unpack together the proper use of AI in marketing. The story starts with technology preceding artificial intelligence. She and I both believe in first gathering survey and analytic data to identify the types of marketing that have the biggest impact on sales. This data offers guideposts as to where to focus efforts. We discuss how the right marketing automation and CRM software can further strengthen re...
Dec 1, 2023
36 min
Too much management, not enough leadership. That’s what my guest, Shane Ness, Regional Director of Sales at MBK Senior Living, and I believe is the root cause of low occupancies from a sales perspective. In this episode, Shane and I explore the real secret to building trust and relationships with the sales team, a two-day “Tour Development Sales Training” he swears by for improving census fast and ways to connect person to person, heart to heart, rather than getting swept up in the busy-ness ...
Aug 9, 2023
38 min
My guest in this episode is Niki O’Brien, Director of Sales and Marketing with Legend Senior Living and winner of 2016 Argentum Sales and Marketing Director of the Year. Niki loves solving problems with her team and is an expert on revenue growth, maintaining the highest level of occupancy and developing and executing sales strategies. In this episode, Niki and I explore sales strategy as framed “Heart Work,” a mainstay of Legend Senior Living’s culture. We discuss how strategy is different t...
Jul 12, 2023
30 min
After families make the decision to move an elder into a senior care community, there is a natural feeling of disconnection opposed with a deep desire for involvement. My guest in this episode is Doug Wilcox, CEO of How’s Mom, an app provided by senior care centers to help families communicate with care staff and keep up to date on loved ones in senior care. Doug and I discuss how technology can make involvement easier, care more well-rounded and families more connected. We also discuss how i...
Jun 6, 2023
36 min
If we just shared our secrets and set and worked toward the right industry benchmarks, there are enough aged adults in the U.S. to get every operator in the nation to 100% occupancy. This is the philosophy of my guest in this episode, Cassie Tweten, Chief Sales Officer with Arrow Senior Living Management. Together, she and I explore seven challenges facing senior living sales teams now, we focus on the one challenge we deem “the shark closest to the boat,” and we envision a new future for sen...
Apr 27, 2023
37 min
Are your communities addicted to referral agencies? In this episode, my guest Angie Hildebrandt from 31-location Our House Senior Living unpacks why the industry is glued to referral agencies, what it’s costing senior care organizations like yours and steps to take to stop using them in favor of nurture marketing that earns higher and steadier returns. She laments that her company was once investing six figures with multiple referral agencies, only to find the returns were far lower than the ...
Apr 3, 2023
38 min