Manage crisis communications with Kena Lewis.In this episode, guest Kena Lewis shares tips on:
How Orlando Regional Medical Center responded to the Pulse Nightclub shooting in 2016
Using an approval system for outgoing communications to update social media and press
Getting a crisis plan in place ahead of time
Creating a list of contacts for subject matter experts
Finding good news stories after the crisis
Being transparent within the limits of your organization
Seeking guidance and structure from FEMA’s Incident Command System
Listen in as Kena Lewis joins Bill Klaproth to share her best advice on handling crisis communications.
Get in touch with Kena:TwitterEmail
May 15, 2019
Improve SEO and address common website mistakes with Desiree Davis.In this episode, guest Desiree Davis shares tips on:
How many local patients start their healthcare journey online
Having a strong presence on Google
Optimizing service line sections of your website
Getting to know core metrics
Adjusting your strategy to suit current trends
Updating your website with fresh content as you go to avoid overwhelm
Paying attention to users' search habits
Listen in as Desiree Davis joins Bill Klaproth to share her best advice on making the most of your website.
Get in touch with Desiree:ScorpionLinkedInFacebookTwitterInstagram
Mar 20, 2019
Understand how you can make social media work for you with Elissa Nauful.In this episode, guest Elissa Nauful shares tips on:
Social listening to know what people are saying about your business, products and services
Taking advantage of social media platforms
Creating a content plan to make meaningful content
Establishing a protocol for handling comments
Understanding the importance of social media for your professional credibility
Paying for reach on social media
Listen in as Elissa Nauful joins Bill Klaproth to share her best advice on social media strategy.
Get in touch with Elissa:BallywhoSocialTwitterLinkedIn
Mar 6, 2019
Learn how to make the most of service line marketing with Mark Mathis.In this episode, guest Mark Mathis shares tips on:
Determining benchmarks for service line marketing
Journey mapping to understand the patient’s decision-making process
Executing a strategy with the end in mind
Optimizing a campaign
Researching to make the most out of your marketing budget
Handling the traffic your campaign generates
Listen in as Mark Mathis joins Bill Klaproth to share his best advice on service line marketing.Get in touch with Mark:OneMinuteMarketer®Amperage Marketing & FundraisingResources:Brainfluence by Roger DooleyYes! 50 Scientifically Ways to be Persuasive by Robert Cialdini
Feb 13, 2019
Learn how to use storytelling to pitch your ideas with Eric Harris.In this episode, guest Eric Harris shares tips on:
Using stories to pass ideas from one person to another
Framing your idea in a narrative structure
Putting the Campfire Method to work in your presentations and meetings
Selling an idea versus the selling a physical object
Employing "the movie trailer" to show your idea's value
Listen in as Eric Harris joins Bill Klaproth to share his best advice on using stories for internal and external marketing.Get in touch with Eric:FacebookInstagramGatherRound
Jan 9, 2019
Learn more about email marketing with Becky Goplin.In this episode, guest Becky Goplin shares tips on:
Meeting your patients where they are
Cutting through the clutter with your emails
Creating a content calendar
Starting an email marketing campaign
Integrating email with CRM
Determining email frequency
Listen in as Becky Goplin joins Bill Klaproth to share her best advice on getting the most out of email marketing.Get in touch with Becky:LinkedInTwitterTea Leaves Health
Nov 28, 2018
Learn more about personas and patient journeys with Matt Dion.In this episode, guest Matt Dion shares tips on:
Creating content by understanding your audience
Targeting your content to your patients’ current needs
Finding out what people go through with health journeys to help them solve their problems
Breaking it down to prevention, treatment and after care so your marketing isn’t opportunistic
Being responsible and accurate with the information you’re presenting
Tying your facility’s expertise to treating health conditions
Listen in as Matt Dion joins Bill Klaproth to share his best advice on using personas and patient journeys in your marketing.Get in touch with Matt:FacebookTwitterMintent
Jan 31, 2018
Learn more about connecting with others with Michael Gelb.In this episode, guest Michael Gelb shares tips on:
Embracing humility
Being a "glow worm" since emotions are contagious
Shifting out of patterns that prevent you from connection
Freeing yourself up to connect and respond intelligently and effectively to different types of people
Monitoring and adjusting the balance of energy in relationships
Improving your listening skills
Turning friction into momentum
Listen in as Michael Gelb joins Bill Klaproth to share his best advice on the art of connection.Get in touch with Michael:FacebookTwitterMichael Gelb
Dec 6, 2017
Learn more about community engagement from David Tytell.In this episode, guest David Tytell shares tips on:
Focusing on an emotional response
Understanding your audience and their personas
Defining your next campaign
Identifying a need
Creating an event for your community
Constructing giveaways to get your audience engaged on social media
Using the tools you have at your disposal right now
Listen in as David Tytell joins Bill Klaproth to share his best advice on community engagement.Get in touch with David:LinkedInFacebookTwitterMIT Medical
Nov 8, 2017
Learn more about self leadership from Ken Blanchard.In this episode, guest Ken Blanchard shares tips on:
Challenging assumed constraints to remove limitations on yourself
Activating your points of power beyond your work position (personal, task, knowledge, relationship)
Getting what you need to succeed through proactivity
Learning how to express your needs to get what you want
Listen in as Ken Blanchard join Bill Klaproth to share his best advice for your business.Get in touch with Ken:Ken BlanchardFacebookTwitter
Oct 18, 2017
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