You have been pushing out advertisements for a while now but your business and sales aren’t growing. Sound familiar? In order to pinpoint what you are missing, you need to understand all the aspects of marketing and how each one brings value to your business.  On today's episode of "Marketing Matters," Morgan and Sarah are discussing what marketing is and everything that it encompasses. We'll focus on how each aspect of marketing is different and how they work together to help achieve business development. Tune in to learn what you could be missing to make your marketing strategy truly effective. Highlights: What are the 4 P’s of marketing? What is the difference between sales and business development? Why is sales and marketing alignment important? How has marketing evolved for the energy industry, specifically? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing

So, you have a sales team— but you can’t seem to close with any of your potential clients OR the sales process feels particularly hard. Why? In a day and age where information on any company is available at the push of a button, it is vital to understand why content marketing drives business.  On today's episode of "Marketing Matters," Morgan and Sarah are discussing the key aspects of content marketing and why it is effective in the B2B business world. We'll focus on what content is and how it can lead to sales enablement. Tune in to learn about the value that content marketing can bring to your business. Highlights: Why is content marketing important to sales enablement? Why is having the right mix of traditional and digital media important? What is inbound marketing? How does digital and traditional content play a role in relationship building? Why is it important to have organic content? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing

We’ve all been there—an inbox full of unwanted emails that are immediately deleted. To avoid the virtual trashbin, it’s vital to know the fundamentals of effective email marketing. On today’s episode of Marketing Matters, Morgan and Sarah are discussing the key aspects of email marketing, so you don’t become the very thing you avoid: an annoying marketing email. We learn how to bring value through emails, then test and segment to improve your strategy. Tune in to learn how to make your emails stand out in a crowded inbox and truly connect with your audience. Highlights: What are the pros and cons of increasing your email marketing budget? How should a consumer’s attention span affect the design of your emails? What are the fundamentals of email marketing? How can A/B testing optimize your email campaigns? What strategies should you utilize to bring true value to your email recipients? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ ADV Marketing – https://advmarketing.com/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

When credibility matters (like it always does in B2B marketing), who is spreading the message matters just as much as what they are saying. That is where paid, owned, and earned media comes in. On today’s episode of Marketing Matters, Morgan and Sarah are diving into the powerful trio of paid, owned, and earned media. We break down what each term means, why these distinctions are vital for your media strategy, and the pros and cons of each type. Join us today to tailor your media strategy to your specific needs, whether you are a beginner or a marketing pro. Highlights: What is the difference between paid, owned, and earned media, and why does it matter in B2B marketing? Why is credibility such an important differentiator? What are the pros and cons of each strategy, and how do I know which fits the best with my current strategy? Once I choose a media strategy, how do I start? Follow us! Instagram - https://www.instagram.com/theadvmarketing/ LinkedIn  - https://www.linkedin.com/company/adv-marketing/ Facebook - https://www.facebook.com/theadvmarketing/ Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

In today’s data-driven world, understanding the performance of your marketing efforts is crucial for success – but how do you know if your marketing is driving results? Join Morgan and Sarah on this episode of Marketing Matters, as they dive deep into the world of marketing analytics and explore the art of benchmarking. They introduce what benchmarking is, why you should do it, and how to get started from ground zero. Whether you’re a seasoned marketer or just beginning, this episode will empower you to make data-driven decisions that boost your marketing strategy and drive results.  Highlights: What is benchmarking? How do I begin benchmarking from scratch? What role do trends play in creating effective benchmarks? How can I use benchmarks to predict? Follow us! Instagram LinkedIn  Facebook ADV Marketing – advmarketing.com Be sure to subscribe and leave a comment or review! Marketing Matters is brought to you by ADV Marketing  

Welcome back to Marketing Matters! On this episode, Lina and Sarah sit down to discuss the burning question: can artificial intelligence really help with your marketing? With so many different AI platforms claiming to perform magic, how can you be sure that AI is truly useful? Join us as we dive into the various AI platforms, their usefulness, and their pitfalls. Whether you’re an active AI user or just hearing about it, you’ll learn what AI is, and the key advantages and disadvantages of using this kind of technology. Highlights: What is generative artificial intelligence? What are the various popular AI platforms trending now? Is AI-generated content completely original? Why should small vs. big B2B businesses use (or not use) AI? What are the major pros and cons of using AI in marketing? Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! See you on the first Monday of next month! Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let's tell yours.

Marketing Matters is back! Welcome to the first episode of season 3, where Lina and Sarah discuss one of the most critical aspects of any successful business: managing your budget. With so many things demanding your money as a business owner, how do you find space in the budget for effective marketing? In today’s episode, we’ll explore practical strategies and best practices for managing your marketing budget. Whether you're just starting or a seasoned marketer, you'll discover valuable insights and actionable tips to help you optimize your marketing spend and drive business growth. So, let's dive in! Highlights: How much should my budget be? How do I spend money to make money? How can I allocate my marketing dollars effectively to maximize my return on investment? How do I know when it is—and when it isn’t—necessary to spend money on marketing? Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! See you on the first Monday of next month! Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let's tell yours.

It’s conference season. Whether you’re attending or exhibiting, there’s so much more to a conference than just being there. In this episode of Marketing Matters, Lina and Sarah break down the various things you should do before, during, AND after the conference to maximize your marketing efforts. Highlights How to set event goals Don’t forget about your current clients Does your business need a large booth? Or do you even need a booth at all? Should you get a speaking slot? Follow us! Instagram LinkedIn Facebook Be sure to subscribe and leave a comment or review! We post new episodes every other Monday. Marketing Matters is brought to you by ADV Marketing - Everyone has a story worth telling. Let’s tell yours.