One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive.  The fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic. But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and eventually ambassadors for your brand. This episode reveals 7 marketing trends to notice in 2021 that are especially relevant if you are an online course creator or educator!

In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level. Self-publishing authors, pay attention because this can be a game-changer for you! In this episode 07:00  The easiest way to build a retail business online 09:01  Three ways to use ManyChat bots to boost sales on Amazon 12:55  Create conversations that are simultaneously personalized and automated 15:19   Keywords strategies for ranking books and other products on Amazon 17:02   Product launch campaigns that will nudge people into elevating your ranking 19:35   What to do if your ranking sucks and nobody sees your product 21:04   How to avoid significant ranking drop immediately after launch 22:36   How to maximize the benefits of chatbot subscribers 25:45   Automate getting reader reviews for your self-published book 27:23   Turn book readers into customers for your online courses 29:27   Should you create ad campaigns inside ManyChat? 30:50   Should you use Amazon Ads? 32:20   How to comply with policies and avoid Amazon or Messenger jail 37:07   Holiday campaigns (with FREE templates!) 38:40   What the future holds for Amazon Sellers Links All episode links (including the FREE holiday templates!) Join Course Creators Café Follow @malenebendtsen on Instagram

EPISODE 22     Title How to keep your email subscribers and customers engaged using ads If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to go live have very little to do with camera tips or which buttons to push. Instead, it has everything to do with HOW YOU show up on camera. In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media.   In this episode The 2020 blow-up of Live Video Building a human connection being “Uniquely You” on camera Turn your “flaws” into strengths and engagement What your audience doesn’t want to know about you Multi-streaming in a clever way The truth about how to get benefits of the algorithms Live for Leads or Live for Launches Links All episode links Join Course Creators Café Live Streaming Pro's website Malene Bendtsen on Instagram Malene Bendtsen on LinkedIn 

Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue. In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers. In this episode Your ultimate goal: Customers that will promote you The basics to get started with ads Warm audiences: Five target groups to consider The two journeys that will determine your ad message The caviar: Reduce your cold ads cost Using ads to speed up the funnel Links All Podcasts Episodes Malene Bendtsen on Facebook (Page) Malene Bendtsen on Instagram Malene Bendtsen on LinkedIn 

Pinterest is in my opinion an overlooked and under-utilized platform that by many a marketer is considered most relevant for planning weddings, gardening, and cooking. Marketers are missing out on the potential of the rapidly growing platform due to one BIG misconception... In this episode Why Pinterest grew 38% in just one year Pinterest is not a social media platform Evergreen content with snowball effect The introverts platform Top of funnel powerhouse The SEO benefit of boards you don’t want to miss out on Pin rookie mistakes to avoid (best practices) Video pins and story pins Using keywords wisely - Pinterest vs. Google Pinterest Ads and return investment Building a deeper connection on a non-engagement platform ABOUT CARA CHACE Cara Chace is the creator of the “Pin Power Method” – a Pinterest marketing membership designed for online entrepreneurs. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she’s gone on discover what makes a fantastic digital marketing strategy for online entrepreneurs by teaching how Pinterest fits into that strategy and creating lots of lightbulb moments. She loves nothing more than helping fellow business owners, except for a good book and one more cup of coffee. Links All episode links All podcasts episodes Course Creators Café on Facebook (Community) Malene Bendtsen on Instagram

As a branding expert, Keenya Kelly helps business owners at all stages to develop million dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months!  Should you include TikTok in your digital marketing strategy? In this episode Who uses TikTok and how many? Analytics and functionality available A beginners guide to understanding TikTok The type of video that will give the best results Differences between Instagram Reels and TikTok Turning followers into business Is there a risk of TikTok being banned? Advertising on TikTok What NOT to do on TikTok About Keenya Kelly As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She captures her audiences by conveying powerful lessons of overcoming fear, self-doubt, & divorce to creating successful six-figure businesses. Links Full show notes for this episode All Podcasts Episodes Malene Bendtsen on Facebook (Page) Malene Bendtsen on Instagram  Malene Bendtsen on LinkedIn  Keenya Kelly

The truth about what stops entrepreneurs from success If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really about the internal fears and struggles that can stop you from business success. In this episode Andrew and Pete’s business journey - struggles, fears, and mindset shifts How you can create a human connection within your business Becoming the leader your business needs Keeping it personal while growing your business.  Want better results? Outsource. How to remain human while selling? Common fears stopping you from success  About Andrew and Pete Hosts of the YouTube channel Andrew and Pete and leaders of the Atomic community that helps entrepreneurs transition their businesses into a scalable model and build their income. Links All episode links Join the Community: Course Creators Café Instagram LinkedIn Atomic

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is all about which content people will find when they type in a keyword, a phrase, or ask a question in their internet browser - and how you make sure YOUR people will find you. This episode is about how to prioritize your time spent on content creation and how to get the most out of the content you create optimizing it for SEO. I share 5 tools that I use in my business and that you can easily apply to yours - even if you are a newbie. Apart from the 5 tools, make sure you also check out the video and free SEO course from HubSpot to understand how clusters work. Links below. In this episode What is SEO? How to optimize time spent on content creation as a SEO beginner Moving from keywords to topics Tools I use in my SEO strategy (full list in extended show notes - link below) How I work with SEO in my business Links Episode show notes with all episode links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn

In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method, and consists of gathering together all of one's belongings, one category at a time, and then keeping only those things that "spark joy" and choosing a place for everything from then on. If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way. Links Full show notes with all links Podcast Website (all episodes) Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn

In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants.   In this episode The backstory of a speakers source of inspiration The fallacy of content marketing Perspiration over inspiration The 3 shows any social media plan should contain How to be smart about your binge-worthy content What happens when you sunset a popular show When to STOP creating content The kind to post every day and the kind NOT to  Customers expectations for customer service How to use the right call-to-action for the right content Why most people are bad content marketers Covid-19's fundamental impact on customer relationships Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn Jay Baer's website