Amazon isn’t going anywhere, but the way brands use it has to change. In this 231st episode of The E-Comm Show, Andrew Maff breaks down the reality of selling on Amazon in 2026 and what brands need to do to stay competitive. Learn how to adapt your strategy, diversify your channels, and build a more sustainable e-commerce business beyond the marketplace. What You’ll Learn: Why Amazon's margins are shrinkingHow to compete in a saturated marketplace Why DTC is becoming essentialHow to futu...