Most Shopify brands blame ads when revenue dips, but the real leak is usually on-site. In this 219th episode of The E-Comm Show, Andrew Maff talks with Sheldon Adams, Head of Strategy at Enavi, about Human-Obsessed CRO and the Intra-Site Funnel framework that pinpoints exactly where customers drop off. Learn how to use benchmarks, multi-signal research, and disciplined testing sprints to drive repeatable conversion growth without gimmicks. What You’ll Learn: Why CRO tactics fail without cus...