The E-Comm Show
The E-Comm Show
Andrew Maff
Why Most New Appliance Categories Fail…and How FoodCycler Didn’t | EP. 216
23 minutes Posted Jan 14, 2026 at 5:00 am.
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Show notes
How do you scale e-commerce when customers don’t even know they need your product? In Episode #216 of The E-Comm Show, Andrew Maff talks with Serge Liberman from FoodCycler. From transforming Amazon into a powerful acquisition engine to utilizing DTC as a loyalty and repeat-purchase hub, this episode delves into the systems, mindset, and marketing strategies behind sustainable growth. A must-listen for brands selling innovative or emerging products. Educating before selling: How FoodCyc...