The E-Comm Show
The E-Comm Show
Andrew Maff
Social Commerce Secrets: Inside Saalt’s TikTok Shop Strategy for $10M+ Growth | EP. #206
24 minutes Posted Oct 22, 2025 at 4:00 am.
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Show notes
Saalt isn’t just selling on TikTok Shop; it’s redefining social commerce. In this 206th episode of The E-Comm Show, host Andrew Maff chats with Cherie Hoeger, CEO & Co-founder of Saalt, the women-owned B Corp behind the #1 period-care brand on TikTok Shop. Discover how Saalt combines live selling, AI-powered SEO, and purpose-driven storytelling to scale across Amazon, Target, and Whole Foods, while giving back 1% of revenue to end period poverty. What You’ll Learn: How Saalt turns TikTok ...