On this 3rd episode of The E-Comm Show, our host Andrew Maff is with Brendan Gillen of Fight Gear Direct. Fight Gear Direct sells all professional-level boxing gear, UFC, MMA, and home gym equipment. Apart from Fight Gear Direct, Brendan is also the founder of The Ecommerce Factory where they help retailers to navigate the e-commerce landscape and employ the right marketing strategies to grow their e-commerce stores.

In today’s interview with Brendan, he shares his best tips on finding brands you can acquire,  analyzing the e-commerce funnel (brand awareness, customer acquisition, increasing conversions, AOV, and repeat purchases), leveraging email marketing, and building the right teams for your e-commerce business. He also walks us through the process of acquisition and how to find opportunities to scale.

Tune in and enjoy today's E-comm Show!


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