On the 18th episode of Marketing Interruption, your host Andrew Maff dives into Google Search Ads and how they can be leveraged for any type of business to drive more leads or more shoppers. He goes into detail about whether or not to use branded search terms, how often you should be testing, campaign and ad group structure, ad types, bidding, and even touches on the landing pages the search ads are pointing to.Tune in and enjoy today&apos;s interruption! MENTIONED IN TODAY’S EPISODE:<a href='https://neilpatel.com/ubersuggest/'>Ubersuggest</a> LEAVE SOME FEEDBACK: If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE! Have an e-commerce marketing question you&apos;d like Andrew to cover in an upcoming episode? Email: <a href='mailto:marketinginterruption@bluetuskr.com'>marketinginterruption@bluetuskr.com</a> If you&apos;d like to catch up on past episodes, visit <a href='https://marketinginterruption.bluetuskr.com/'>marketinginterupption.bluetuskr.com</a>. CONNECT: <a href='https://bluetuskr.com/'>BlueTuskr.com</a>  |  <a href='http://andrewmaff.com/'>AndrewMaff.com</a>  |  Twitter: <a href='https://twitter.com/AndrewMaff'>@AndrewMaff</a>

The Hyper Targeted Search Term Approach for Google Shopping Every Agency Brags About | Ep. #19

The E-Comm Show is a weekly podcast where host Andrew Maff interviews high-volume e-commerce sellers to dive into the ins and outs of their business to learn how they run their business and what helped make them so successful.