On the 14th episode of Marketing Interruption, your host Andrew Maff talks about the KPIs you should and shouldn't be paying attention to. He discusses the KPIs he believes you should be following; email list size, conversion rate, lifetime value, and clickthrough rate, as well as the KPIs he believes you shouldn't care about such as impressions/reach, social media followers, gross revenue, CPM, and traffic from social media. This episode may make you smile and it may upset you, but it's a good one!
Tune in and enjoy today's interruption!
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