The E-Comm Show
The E-Comm Show
Andrew Maff
Using Sales Sequences For Lead Follow Up and Re-Engagement | Ep. #12
8 minutes Posted Aug 11, 2020 at 4:00 am.
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Show notes

On the 12th episode of Marketing Interruption, your host Andrew Maff talks about the benefits of using sales email sequences to automate your sales-marketing approach. He dives deep into utilizing sequences to improve follow up but also how to make sure the sequences are personalized and well-written to make sure the marketing continues all the way through the sale. Listen in as he discusses the grey area between marketing and sales and how marketers can help salespeople market themselves. 

Tune in and enjoy today's interruption!



MENTIONED IN TODAY’S EPISODE:

HubSpot - Grammarly



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