Marketing in the Madness

📩 Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. And with thousands of emails sent a day across an organisation, marketers are missing out on a gold mine of opportunities by neglecting this crucial channel. But fear not, the clever people over at Exclaimer have now enabled these to feed into other marketing channels such as your Facebook Feed, and updated across your organisation at just the click of a button. And this week’s Marketing in the Madness podcast guest is just the person to help you uncover this untapped potential. 🎙🎥Carol Howley is the Global Chief Marketing Officer at Exclaimer, a Forbes Member AND Founding Member of Chief - a private network built to drive more women into positions of power and keep them there! 💁🏽‍♀️✨There is so much juicy stuff in this episode, as Katie and Carol also amplify the lack of businesses creating cool, compelling, fun, interesting content and remembering the people behind the businesses that they are trying to engage with. They also reveal the exact places that marketers should be investing when building a customer centric business, and you’ll find out why community marketing and review sites are game changers for B2B Marketing in 2024. 🚀Discover:🌟How Carol transformed Exclaimer’s marketing from traditional tactics to cutting-edge demand-gen strategies. 👫 How to strengthen brand awareness, foster trust and nurture customer relationships through content marketing. 📩The secrets to leveraging email signatures as a unique lead generation channel. 📈 Strategies to improve alignment between sales and marketing teams through collaboration and data sharing. Tune in now to join the conversation and unlock the full potential of email signatures in your marketing! 📩 🚀Carol Howleyhttps://www.linkedin.com/in/carolhowley/Exclaimer:https://www.linkedin.com/company/exclaimer/https://exclaimer.com/Chief: https://www.linkedin.com/company/joinchief/https://chief.co.uk/Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Drum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is! Crafted by the ingenious minds behind MAD//Fest, the FLC club burst onto the scene in 2023, to inspire positive change in the industry. Now Katie has the privilege of bringing this directly to your ears - each week she will be digging a little bit deeper with all of our MITM guests on their own unique experiences, personal anecdotes and offering invaluable advice on the ever-evolving landscape of gender equality.This week, Katie welcomes back Jasmin Guthmann from Contentstack & MACH Alliance who unravels the vital importance of advocacy in our quest for equality.The Female Leaders Club: https://www.madfestlondon.com/female-leaders-clubMAD//FEST: https://www.madfestlondon.com/Jasmin Guthmann: https://www.linkedin.com/in/jguthmann/MACH Alliance: https://machalliance.org/Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Embracing technology in marketing is no longer a choice - it's a necessity! 💥For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation. This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in SaaS and Digital Transformation Marketing with more than a decade's track record of driving massive results. 📈 Jasmin has built and nurtured the Corporate Communications department at Contentstack, one of the pioneering companies in the composable digital experience platform space and served as the VP and Head of Marketing for the MACH Alliance, a non-profit industry body advocating for future-proof, open and best-of-breed enterprise technology ecosystems.In this riveting conversation you’ll…👩‍💻 Discover Contentstack’s ingenious approach to creating a harmonious playground for marketers and developers. 🌐 Dive into the intricacies of their revolutionary tools like the Automation Hub and Launch features, unravelling a world where innovation is not just fast but is an integral part of the workflow. 🎧 Learn the power of composable platforms in adapting to evolving business landscapes through gradual, low-risk implementations.🖥️ Discover the seamless fusion of marketing, sales and technology. Katie and Jasmine delve into topics like vendor collaboration in the tech industry and how industry body’s like the MACH Alliance are making integration seamless.  They also address how progressive companies are tackling issues like skills gaps and job security in an AI-driven world.Don't just survive; thrive in the age of digital transformation and discover valuable insights on composable architecture in today’s marketing landscape. Tune in now. Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Marketing in the Madness is back LIVE in London with a panel of industry leaders on the frontlines of the AI revolution!Let’s give a warm round of applause for… 👏🤖 Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products🌐 Gavin WIlliams, Creed Fragrances, Global Digital Director🖥️ Charlie Bell, Contentful Senior Director Solution EngineeringDiscover the AI tools our expert panel are utilising to accelerate their productivity and creativity; 🎨📈From revolutionising customer service communications to designing captivating social media ads, streamlining diary admin, crafting compelling content, and conducting target audience research – you name it, there's an AI tool for that! The opportunities in sales and marketing are mind blowing! 🤯 But with great power comes great responsibility 🕷️🕸️ How do we get our teams on board with this transformative technology? What processes should be in place for the ethical use of AI tools? How can we ensure compliance and navigate the increasingly complex regulatory landscape?With the New York Times now filing a lawsuit against Open.AI and Microsoft, the landscape is getting messier than ever and more difficult to navigate. But have no fear, our expert panel has the answers you need. In this episode you’ll learn; 👤 Practical advice on preparing your teams for AI integration👩‍🔬Guidance on conducting your own AI experiments 🎥 Insights into challenges of AI in the creative industry📝 Tips for implementing a robust AI policy within your organisation🚀 Discover AI tools to fill skills gaps and improve overall efficiencyThis is a must-listen for any marketer, creator or entrepreneur who wants to harness the power of AI! 🤖 Deepfake takeover! https://www.youtube.com/watch?v=BnUNVjwNm68Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Productshttps://www.linkedin.com/in/abdul-khaled-digital/Gavin WIlliams, Creed Fragrances, Global Digital Directorhttps://www.linkedin.com/in/gavinjwilliams/Charlie Bell, Contentful Senior Director Solution Engineeringhttps://www.linkedin.com/in/crbuk/Katie Streethttps://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Street Agencyhttps://street.agency/Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

This week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat 🔥Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s Purpose…Less Unicorn, More Zebra” 🦓 Laricea unravels her extensive career and experience working with major brands and curating and groundbreaking marketing campaigns under the pressure of small budgets and limited resources - providing crucial tips for navigating the 2024 Marketing Landscape. In this episode you’ll learn:💰 How to thrive amid tighter budgets and limited resources📈 The best tools and platforms to track marketing performance 🚀 How to build profitable brands with purpose🦸‍♀️ How to overcome imposter syndrome This episode is a roadmap for marketing professionals seeking fresh perspectives, innovative strategies and progression. Tune in now! 🎙Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Ready to Level-up your LinkedIn Strategy in 2024? 🚀Buckle up for an exhilarating ride as Marketing In the Madness brings you a true social media wizard and marketing legend, Luan Wise, to help you do just that! 🧙In this podcast episode, Luan reveals her organic, yet strategic approach to elevate your LinkedIn presence from mundane to mesmerising. Discover the wizardry behind optimising your profile to attract new connections and actionable tips that will not only boost engagement but also conjure leads out of thin air 🪄Learn about the importance of content diversity; creating a blend of thought leadership, personal updates and visual posts. Then how to maximise the reach of this content by navigating LinkedIn’s unique features to get in front of those all-important eyes 👀 (…and ears!) of your target audience.This podcast episode is a magical journey you cannot afford to miss! ✨ Brace yourself to unravel:🌐 The art of playing the long-game in B2B content creation.🎉 Our top LinkedIn features, including events, lives, and ads.🎭 Tips to create engaging and authentic content that resonates.🔍 How to optimise your LinkedIn profile, making it a beacon that beckons others to find and recognize you.Tune in now to transform your LinkedIn strategy 🎙️✨Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Brave Voices. Bold Moves. Introducing the women pioneering the marketing revolution. 💪 Calling all female leaders. This one's for you! This episode is an exclusive collaboration between Marketing in the Madness & MAD//Fest. Marketing in the MAD//Fest? Mad Marketing? Who knows! But what we do know is that this episode content is SO important. It's not just a chat; it's a rallying cry for change! This episode is so close to my heart. As a female founder and women in the industry, I have experienced and witnessed so much throughout my career. We want more for the future generations. It’s time for true gender equality. I’m joined by two incredible women from the MAD//Fest team, Bindi Houghton and Aoife Diamond, who share my burning desire for women to be heard!! Ever wonder why 60% of junior positions are filled by rockstar women, but when you hit the C-suite, it drops to 37.5%? Us too. Let's get real about why the industry needs to make some serious changes and bring in more non-white women and badass individuals from the LGBTQ+ community.Come on guys, Its’ nearly 2024. WHY is there still a gender pay gap? And not even just a gender pay gap, but an ethnicity pay gap too. Shout out to all the women working up until Christmas. Due to the gender pay gap, we are essentially working for the rest of the year…for free :) This episode isn't just a listen; it's a movement. So join us and get ready to shake things up. Brave Voices. Bold Moves. 🌟This episode covers:Gender balance in the industry with MAD//Fest initiativeGender imbalance in marketing industryThe Female Leaders Club!How to Empower Female LeadersBehavioural Science and Marketing with Rory SutherlandKatie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

It is no secret that lots of marketers have been using AI to help with content generation. (I mean, you’ve only got to take a look on LinkedIn to spot a few)But content creation is only half of the battle. If you haven’t got a smooth process for getting it in front of your prospects, then you’re still stuck! This is where the V’s of Content comes in.  Velocity, Volume, and Value. 📈 Like a finely tuned engine, they must work seamlessly together to help you get further, faster. Charles Bell, Senior Director Solution Engineering EMEA at Contentful, dropped some serious insights on the latest episode of Marketing in the Madness. From the broken promises of MarTech and SAAS technologies to the threats of AI.  In a world of automation, authenticity is the real key to success. Your brand tone of voice is what separates your content from the mass of copy & paste. When the debate of copyright ownership in generative AI becomes more prevalent, you’ll want to know that your branded content is safe!We even touch upon the broken promises of MarTech and SAAS solutions, debunking the myth of a one-click personalization. This episode is jam-packed with great insights across so many interesting topics - I think you’re going to love it!This episode covers:Charles career path & experienceSales strategies and RFP’sDigital transformationComposable solutions Vs Monolith platforms AI in marketing AI's potential to create content problemsGender balance in the tech industryKatie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Why LinkedIn is the Key to Winning Your Next Client!We've teamed up with the brilliant Anthony Leung, founder of Mean Write Hook, LinkedIn GURU and former social media manager for giants like Pret and Just Eat. Anthony knows his stuff when it comes to successfully using LinkedIn to win and retain new business and grow an engaged audience. He explains the power of storytelling, using the right content and being smart enough to repurpose content specifically for the channel. You have to know your audience’s behaviours in order to appeal to them.  Together, we discuss how LinkedIn can be a game changer for your business and for your personal brand. Let’s be honest, LinkedIn was never the coolest social platform on the block. But recently it’s fair to say it’s had a major glow up. LinkedIn is the channel I spend most of my time and energy on when it comes to attracting new leads and building genuine relationships with my audience. LinkedIn isn't just a platform; it's a powerhouse for B2B marketing and personal branding. If you start using LinkedIn as your go to marketing tool, I promise you it will be the key to unlock your next client's door. To find out HOW and WHY you should be using LinkedIn, you’ll need to listen to the episode. You won’t regret it! This episode covers:Leveraging LinkedIn for B2B marketing and social media strategyThe power of repurposing contentUsing social media platforms to build communityHow b2b brands can learn from campaigns for Just Eat and Pret Content creation strategiesUsing LinkedIn for personal brandingAnthony Leunghttps://www.linkedin.com/in/meanwritehook/https://meanwritehook.com/Natalia Talkowskahttps://www.natalkadesign.com/https://www.linkedin.com/in/nataliatalkowska/?originalSubdomain=ukHarry Mackhttps://www.harrymackofficial.com/Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

Want to find out exactly how Vodafone skyrocketed their bottom line by switching up their technology? This episode is with Sam Billett, the Senior Communications & Digital Solutions Manager at Vodafone Group! He shared all of the juicy insights as to how and why composable tech gives Vodafone cost saving superpowers. And you can learn more about how it can help boost your bottom line too. 🚀🚀🚀Don’t be one of those businesses that are afraid of change. We need to harness the power of innovative technology to help us all move faster and ultimately increase our profit margins. I know it’s a massive sticking point for businesses at the moment. Should we invest in new technology? Will the benefits outweigh the costs? Which platform provider is the best? Well, look no further because this episode has all the answers you need. Not only does Sam go into detail about the cost saving benefits but he also recognises the impact it’s had on their ability to storytell, to communicate with customers and stakeholders and ultimately to be more creative. It’s a no brainer.This episode covers:🚀 How to Unlock the Potential of Headless Technology📖 Storytelling Meets Technology: A New Era in Marketing🤝 Bridging the Gap: Communication Between Developers and Stakeholders📈 Vodafone's Digital Transformation Journey: The Power of Headless Tech🔍 Choosing the Right Technology for Your ProjectsKatie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/