Zonal Marketing is a new marketing mix model that uses the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind.&nbsp;
In this video I look at the basics and explain why Space and Possession are the two fundamentals of both marketing and football.&nbsp;
Warning: if you don’t know your Arsenal from your elbow, this might not be for you.&nbsp;
Chat to me on Twitter @ZonalMKTG

How to Choose Your Marketing Channels | Zonal Marketing | Episode 3

Business owners and marketers who struggle to understand marketing but do understand football - listen up. 

Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. 

If you already know your Arsenal from your elbow but you'd like to hear how tiki-taka tactics could help you tackle those tricky marketing metrics, this is for you. 

Presented by Simon Vincent from X-CMO.

You can find out more about X-CMO and Zonal Marketing at X-CMO.com