In this episode, X-CMO Founder Simon Vincent helps start-ups and underdog companies to understand how to define and refine their competitors (or 'Adversaries' in his words). &nbsp;
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What is Zonal Marketing? Introducing a new model for your marketing mix.

Business owners and marketers who struggle to understand marketing but do understand football - listen up. 

Zonal Marketing is a new marketing mix model that takes the principles of football tactics to help explain how to grow companies, make more sales and build movements that people want to get behind. 

If you already know your Arsenal from your elbow but you'd like to hear how tiki-taka tactics could help you tackle those tricky marketing metrics, this is for you. 

Presented by Simon Vincent from X-CMO.

You can find out more about X-CMO and Zonal Marketing at X-CMO.com