Marketing Corner
Marketing Corner
Jen Montague and Casper Rouchmann
Episode 146: Starting Strong: Your First 90 Days Without the Panic
33 minutes Posted Mar 18, 2026 at 5:35 am.
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Show notes

In this episode, we follow Jen into her first week as a brand-new VP of Marketing, armed with a 90-day plan and just enough restraint to not flip the table on day one.

We cover:

  • Why you need a 90-day plan (unless chaos is your strategy)
  • The difference between diagnosing, learning, and actually doing something
  • How to avoid the classic mistake of moving way too fast and breaking everything
  • Getting early wins that matter (not just looking busy)
  • Navigating internal politics without becoming “that person
  • Expectation setting: why you’re not doubling leads in week one, sorry!

If you’ve ever started a new role thinking “I’ll just figure it out” (and immediately regretted it), this one’s for you