In this episode, Casper and Jen debrief on the first-ever Growthforia — a sold-out B2B SaaS marketing conference launched from scratch in Copenhagen.

Casper shares the real story behind the event:

• Why they built it (and what was missing in the market)

• How they sold 120+ tickets without a legacy brand

• What worked, what flopped, and what they'd never do again

• The not-so-glamorous reality of organizing a first-time event

• Lessons on community building, brand exposure, and ROI for agency-led events

You’ll hear honest reflections on everything from technical mishaps to slide disasters, surprising channel performance (spoiler: email wins again), and why networking needs to be more than just wine at the end.

If you’re a marketer thinking about running your own event—or just curious about what goes on behind the scenes—this one’s for you.

Practical, unfiltered, and packed with takeaways.