Marketing Corner
Marketing Corner
Jen Montague and Casper Rouchmann
Episode 64: Business Metrics Pt I
26 minutes Posted Nov 15, 2023 at 6:29 am.
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Show notes
In this episode, Casper and Jen cover the 5 business metrics every marketer should know (because it's the ones your CFO probably cares about the most), including:- Net New MRR- CAC (customer acquisition cost)- LTV: CAC ratio- CAC payback- Marketing-sourced weighted pipeline
And so 👏 much 👏 more 😮‍💨