In this episode, Jen and Casper cover B2B product launches, including:

- How does it differ from B2C launches- Dream timelines vs reality- The Campfire Launch (shout out to Kvadrant Consulting for that one!)- Pivoting properly when the sh*t hits the fan (as it tends to do)- Measuring the impact of a B2B product launch

And... just to stay on trend, Taylor Swift.

#swiftyeffect