Who makes metrics fun? 

WE DO!

In this episode, Jen and Casper cover some metrics that can help you measure the performance of your band awareness initiatives, including:

• Correlations between brand awareness and brand search frequencies

• Gauging sentiment across social media

• Assessing both inbound AND outbound sales velocity

• When your competitors see you as a threat

And so 👏 much 👏 more 👏

What did we miss? Hit us up on LinkedIn to share your ways of measuring brand awareness success!