Marketing Corner
Marketing Corner
Jen Montague and Casper Rouchmann
Episode 52: Community-Led Growth (CLG)
30 minutes Posted Jun 28, 2023 at 6:49 am.
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Show notes

In this episode, Jen and Casper cover another trendy topic: Community-Led Growth (CLG), including:
- The pros and cons of different community platforms
- When communities start to suck (spoiler alert: filler + selling 👎)
- How when it comes to communities, bigger does not always mean better
- Applying a performance marketing model to CLG
- Incentivizing lurkers to become your champions
And so much more!