In this episode, Casper and Jen cover integrating soft conversions into your marketing strategy, including:- The difference between hard conversions and soft conversions.- Why should you even care about soft conversions?- Pitfalls to avoid when setting up your soft conversions.- Examples of soft conversion pages and behaviors (ie. high intent behavior).- How to use reverse engineering to allocate value to different soft conversions.And so much more!Despite a small domestic dispute between your favorite podcasting duo, Jen aaaaaalmost gets Casper on board with lead scoring. Almost.