62 - Masterclass on how to build and integrate your ABM and Demand Generation motions - Andrei ZINKEVICH et Vlad BLAGOJEVIC, founders of FullFunnel.io from Marketing B2B avec Mony Chhim

62 - Masterclass on how to build and integrate your ABM and Demand Generation motions - Andrei ZINKEVICH et Vlad BLAGOJEVIC, founders of FullFunnel.io

48 minutes Posted Sep 23, 2022 at 11:46 am.

Why do most B2B companies go to market in ways that are not aligned with the needs of the target audience? (Vlad)

Why do most B2B companies go to market in ways that are not aligned with the needs of the target audience?  (Andrei)

How to get started in ABM? (Andrei)

How to get started in ABM? (Vlad)

What are the key characteristics of an effective demand generation program? (Andrei)

What are the key characteristics of an effective demand generation program? (Vlad)

How to ABM and Demand Generation go hand in hand? (Andrei)

How to ABM and Demand Generation go hand in hand? (Vlad)

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Show notes

Guests: Andrei ZINKEVICH et Vlad BLAGOJEVIC, founders of FullFunnel.io

On the agenda of the conversation between Andrei, Vlad et Mony :

And many other topics!

References discussed:

Follow Andrei on LinkedIn: https://www.linkedin.com/in/azinkevich/

Follow Vlad on LinkedIn: https://www.linkedin.com/in/vladimirblagojevic/

Full-Funnel website: https://fullfunnel.io/

👉This podcast is brought to you by Mony Chhim, a customer acquisition consultant for B2B industrial companies.

Check out Mony's services:

https://8m-marketing.com/

Follow Mony sur LinkedIn

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