58 - How to shift from Lead Generation to Demand Generation - Christopher ROCHE, CEO of Catalyst Consulting from Marketing B2B avec Mony Chhim

58 - How to shift from Lead Generation to Demand Generation - Christopher ROCHE, CEO of Catalyst Consulting

30 minutes Posted Aug 26, 2022 at 1:33 pm.

What’s the problem with leadgen? 

Which solutions do you recommend instead? 

What if you don’t have a content engine yet?

What are the mistakes you encounter the most frequently?

Identifying the right metrics?

What’s your point of view re the next recession? 

Tips to become a better marketer? 

Book recommandations 

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Show notes

Guest: Christopher ROCHE, CEO of Catalyst Consulting

On the agenda of the conversation between Christopher et Mony :

And many other topics!

References discussed:

Christopher Roche LinkedIn Profile: https://www.linkedin.com/in/chrisjroche/

Catalyst Consulting Website : https://www.catalystconsulting.services/

Founder Brand - Dave Gerhardt : https://www.amazon.co.uk/Founder-Brand-Story-Competitive-Advantage/dp/1544523416

The Consultant Next Door - Taylor Welch : https://www.amazon.co.uk/Consultant-Next-Door-Modern-Day-Consulting-ebook/dp/B08M1YKT6P